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TOP
NOMOS Metro 38 Date Manual-winding White Dial 38.5mm Men's...
$2,069
Free shipping
Verified Dealer
1156
US
TOP
Rolex Datejust
$6,950
Verified Dealer
21
US
TOP
Panerai Luminor Radiomir 1940 Men's Hand Wound Watch Brown/Lea...
$6,889
Free shipping
Verified Dealer
1156
US
TOP
Bulgari Bvlgari Bvlgari Automatic White Dial Stainless Steel...
$4,569
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1156
US
TOP
Corum 371.201.59/0F01 TR08
$69,990
Verified Dealer
19
US
Omega 3,000円割引クーポンが使える! オメガ 腕時計 自動巻き コンステレーション クロノメーター 38MM...
$4,104
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JP
Zenith El Primero Open 42mm
$6,192
Verified Dealer
52
US
Ebel Classic Gent Automatik Stahl/Gold
$1,421
Verified Dealer
221
DE
Patek Philippe Aquanaut
$63,831
Verified Dealer
307
PL
Rolex Yacht-Master 42
$40,671
Verified Dealer
34
CZ
IWC Aquatimer Automatic IW329001 42mm Black dial NEW
$4,621
Verified Dealer
720
BE
Ulysse Nardin Executive Skeleton Tourbillon - 1712-139
$37,899
Free shipping
Verified Dealer
1156
US
TOP
Omega Speedmaster Dark Side of the Moon - DSOM - 5 Year Warranty
$8,100
Verified Dealer
223
US
TAG Heuer Aquaracer Calibre 16 Watch CAY211B.BA0927
$2,740
Verified Dealer
94
US
Gucci 5,000円割引クーポンが使える! グッチ 時計 ル マルシェ デ メルヴェイユ 28mm レディース 腕時計...
$670
Verified Dealer
 
JP
Zenith El Primero Chronomaster 42mm
$6,150
Verified Dealer
52
US
TOP
Panerai Luminor 1950 3 Days GMT Automatic Acciaio 44mm Blue
$7,744
Free shipping
Verified Dealer
129
US
Omega [Tenpaku] 【OMEGA】オメガ/スピードマスター/東京2020リミテッドエディションズ/522.20....
$8,993
Verified Dealer
13
JP
Rolex Lady Datejust 28mm Stainless Steel and Everose Gold...
$11,493
Verified Dealer
94
UK
Rainer Brand Kerala Flyeralarm Chrono Full Set neuwertig 2018...
$1,299
Verified Dealer
141
DE
Longines MASTER COLLECTION LADY REF. NO. L21284783 - L212847
$1,379
Free shipping
Verified Dealer
1156
US
TOP
Hermès Hermes for Hodinkee Slim Blue - Limited Edition of 100 -
$6,975
Verified Dealer
223
US
Vacheron Constantin Overseas Chronograph 49150/000W-9501
$15,500
Verified Dealer
66
US
Gucci 1,000円割引クーポンが使える! グッチ 時計 コンスタンス 30mm レディース 腕時計 YA150506...
$777
Verified Dealer
 
JP
Zenith El Primero Chronomaster 42mm
$5,025
Verified Dealer
52
US
TOP
Omega Speedmaster CK2998 Blue Sub-circles with Blue Strap
$7,499
Free shipping
Verified Dealer
129
US
TOP
Patek Philippe World Time
$33,995
Free shipping
Verified Dealer
263
US
Omega Seamaster Aqua Terra 150m Master Co-Axial Chronometer...
$3,650
Verified Dealer
410
US
Panerai Luminor Marina Logo Acciaio 44 PAM00776
$4,311
Verified Dealer
1286
MC
Cartier Ballon Bleu de Cartier 29 mm Quartz Silver Dial...
$4,139
Free shipping
Verified Dealer
1156
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TOP
Omega Speedmaster Moonwatch Professional Hesalite ( new / 2019 )
$4,295
Verified Dealer
223
US
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Ulysse Nardin Perpetual Manufacture 43mm - Limited Edition
$29,980
Free shipping
Verified Dealer
304
US
Gucci 1,000円割引クーポンが使える! グッチ 時計 革ベルト メンズ GUCCI 腕時計 G-クロノ...
$957
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Lamborghini Spyder 8900
$2,438
Verified Dealer
52
US
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Omega Seamaster Diver 300 M
$3,777
Free shipping
Verified Dealer
129
US
TOP
Rolex Men's Rhodium Datejust 36 Slate Roman Dial SS/18kt Box...
$8,853
Free shipping
Verified Dealer
52
US
Raymond Weil Freelancer Automatic Men's Watch 7730-STC-20021
$1,915
Verified Dealer
410
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Breitling Avenger II A1338111/C870/170A
$4,102
Verified Dealer
1286
MC
Hamilton Khaki Aviation Automatic Black Dial Stainless Steel...
$579
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1156
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Maitres Du Temps Chapter 2
$25,990
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19
US
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IWC Timezoner Chronograph IW395001 Pilot
$9,449
Verified Dealer
30
US
Omega 1,000円割引クーポンが使える! オメガ デビル プレステージ バタフライ レディース 424.22.33.2...
$4,766
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Graham Chronofighter Oversize Golden Dune Chronograph Men's...
$3,650
Free shipping
Verified Dealer
408
US
Patek Philippe 5711/111P- 001
$499,000
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Verified Dealer
US
Breitling Superocean Héritage II Chronographe
$6,039
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1394
DE
TAG Heuer Carrera Calibre Heuer 01 Automatic Chronograph Black...
$3,575
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410
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Omega Seamaster Diver 300 M 210.32.42.20.06.001
$3,982
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1286
MC
Longines MASTER COLLECTION LADY MOP 12 DIAMONDS, REF. L21285
$1,879
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Verified Dealer
1156
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BADOLLET TOURBILLON SINGLE BUTTON CHRONOGRAPH
$49,900
Verified Dealer
19
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Zenith El Primero Chronomaster
$6,478
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30
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TAG Heuer 1,000円割引クーポンが使える! タグホイヤー カレラ キャリバー5 39MM 自動巻き...
$2,588
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$6,500
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178
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Panerai Luminor Submersible 1950 3 Days Auto Pam614
$11,430
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Verified Dealer
546
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Breitling Navitimer 8
$3,208
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1394
DE
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Rolex Oyster Perpetual 31 Blue Dial Index Oyster Band Rare c....
$4,277
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80
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Breitling Superocean II A1331216/C963/277S/A20S.1
$3,926
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1286
MC
Chanel Première
$2,598
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FR
Roger Dubuis Follow Me
$6,980
Verified Dealer
19
US
Rolex Datejust
$11,241
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14
DE
TOP
Hublot Classic Fusion Chronograph Italia Independent Prince de...
$13,469
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1156
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Parmigiani Fleurier Tonda Hemispheres
$25,758
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28
MT
TOP
Panerai Luminor Submersible BMG-TECH Blue 3 Days 47mm Pam692
$11,640
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546
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Breguet Transatlantique Type XXII Flyback Chronograph 10 Hz...
$11,500
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66
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TOP
Cartier Tank Française Lady Gold Steel 2384 - Unworn -
$3,277
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80
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.