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  • Panerai Luminor

    Panerai

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  • Panerai Luminor 1950

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    Luminor 1950

    from $4,602
  • Panerai Radiomir

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    Radiomir

    from $3,272
  • Panerai Radiomir 1940

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    Radiomir 1940

    from $4,569
  • Panerai Ferrari

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  • Panerai Luminor Chrono

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    Luminor Chrono

    from $4,898
  • Panerai Luminor GMT Automatic

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    Luminor GMT Automatic

    from $4,618
  • Panerai Luminor Marina

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    Luminor Marina

    from $3,616
  • Panerai Radiomir Black Seal

    Panerai

    Radiomir Black Seal

    from $3,489
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Panerai Ceramic 45mm Manual winding PAM 00384 pre-owned United States of America, New York, NEW YORK
TOP
Panerai PAM 384 Radiomir 8 Days CERAMIC
$13,700
Free shipping
Verified Dealer
209
US
Panerai Titanium Automatic PAM 00982 new United States of America, Iowa, Des Moines
TOP
Panerai Submersible Chrono Guillaume Nery Edition - 47mm Pam982
$19,400
Free shipping
Verified Dealer
696
US
Panerai Steel Manual winding PAM00796 new United States of America, California, San Mateo
TOP
Panerai Luminor Left-handed 8 Days Manual-winding Black Dial...
$5,789
Free shipping
Verified Dealer
1497
US
Panerai Steel Manual winding PAM00510 new United States of America, California, San Mateo
TOP
Panerai Luminor Marina 8 Days Manual-winding Black Dial 44 mm...
$5,249
Free shipping
Verified Dealer
1497
US
Panerai Steel Automatic PAM 01028 new United States of America, Georgia, Alpharetta
TOP
Panerai Luminor Marina Automatic
$7,249
Free shipping
Verified Dealer
154
US
Panerai Steel 47mm Manual winding PAM 00127 new United States of America, New York, New York
Panerai Luminor 1950 "Fiddy" Limited Edition Stainless Steel...
Price on request
Verified Dealer
6
US
Panerai Steel 45mm Automatic PAM 288 pre-owned United States of America, Texas, Austin
TOP
Panerai : Radiomir Chronograph : PAM 288 : Stainless Steel...
$5,285
Verified Dealer
451
US
Panerai Ceramic 44mm Automatic PAM 00335 pre-owned
TOP
Panerai Luminor 10 Days GMT Black - Full Set, PAM335
$13,021
Verified Dealer
7
CA
Panerai Steel 44mm Automatic PAM 00024 pre-owned United States of America, Florida, Miami
Panerai Luminor Submersible PAM 24
$5,500
Verified Dealer
13
US
Panerai Steel 44mm Manual winding PAM 000 pre-owned United States of America, Georgia, Atlanta
TOP
Panerai Luminor Base Logo PAM 000 Watch with Leather Bracelet...
$3,950
Free shipping
Verified Dealer
475
US
Panerai Steel 44mm Automatic PAM 00312 pre-owned United States of America, Florida, Orlando
Panerai Luminor Marina 1950 3 Days Automatic PAM 312
$4,795
Verified Dealer
329
US
Panerai Steel 44mm Automatic PAM00111 pre-owned United States of America, New York, Smithtown
Panerai 2010 PAM 111 Luminor Marina Manual Wind Black Rubber...
$3,993
Free shipping
Verified Dealer
232
US
Panerai Carbon 44mm Automatic PAM 00661 new United States of America, Massachusetts, Boston
Panerai Luminor Marina 1950 3 Days Automatic
$9,500
Verified Dealer
6
US
Panerai Ceramic Automatic PAM 00788 new United States of America, Georgia, Alpharetta
TOP
Panerai PAM00788
$12,969
Free shipping
Verified Dealer
154
US
Panerai Ceramic 47mm Manual winding PAM 00339 new United States of America, New York, New York
Panerai Radiomir Marina 8 Giorni Black Composite/Ceramic PAM 339
Price on request
Verified Dealer
6
US
Panerai Steel 44mm Manual winding PAM 00233 pre-owned United States of America, California, SAN DIEGO
Panerai Luminor 1950 8 Days GMT
$9,500
Verified Dealer
 
US
Panerai Steel 45mm Manual winding Radiomir Black Seal pre-owned United States of America, Florida, Sarasota
TOP
Panerai Radiomir Black Seal Manual 45mm Steel Mens Strap Watch...
$3,863
Free shipping
Verified Dealer
421
US
Panerai Titanium 47mm Manual winding PAM 00578 pre-owned United States of America, New York, New York
Panerai Lo Scienziato Luminor 1950 47MM Men's Watch PAM00578
$99,999
Free shipping
Verified Dealer
211
US
Panerai Titanium 47mm Automatic PAM 01305 pre-owned United States of America, California, Sunnyvale
TOP
Panerai Luminor Submersible 1950 3 Days Automatic
$7,380
Verified Dealer
72
US
Panerai Ceramic 44mm Automatic PAM 00335 pre-owned United States of America, Florida, Orlando
Panerai Luminor 1950 10 Days GMT PAM 335
$8,995
Verified Dealer
329
US
Panerai Steel 45mm Automatic PAM00388 pre-owned United States of America, New York, Smithtown
Panerai Radiomir Black Seal 3 Days PAM 388 Steel Automatic...
$3,744
Free shipping
Verified Dealer
232
US
Panerai Titanium 47mm Automatic PAM 00615 pre-owned United States of America, Massachusetts, Boston
Panerai Luminor Submersible Flyback Chronograph Titanium 47mm
$13,000
Verified Dealer
6
US
Panerai Titanium Automatic PAM 00982 new United States of America, Georgia, Alpharetta
TOP
Panerai Luminor Submersible
$19,399
Free shipping
Verified Dealer
154
US
Panerai Steel 44mm Manual winding PAM 00631 pre-owned
TOP
Panerai Luminor Marina PAM 631 Full Set, Like NEW, Armband
$4,277
Verified Dealer
154
DE
Panerai Steel 45mm Manual winding PAM 00210 pre-owned United States of America, California, SAN DIEGO
Panerai Radiomir
$4,250
Verified Dealer
 
US
Panerai Steel Automatic PAM 00683 new United States of America, New York, New York
TOP
Panerai Luminor Submersible - 42MM
$8,540
Free shipping
Verified Dealer
359
US
Panerai Titanium 47mm Automatic PAM00389 pre-owned United States of America, New York, New York
Panerai Luminor Submersible 1950 Amagnetic Titanium Watch...
$9,999
Free shipping
Verified Dealer
211
US
Panerai Titanium 47mm Automatic PAM 01305 pre-owned United States of America, California, Sunnyvale
TOP
Panerai Luminor Submersible 1950 3 Days Automatic
$7,380
Verified Dealer
72
US
Panerai Steel 44mm Manual winding PAM00630 pre-owned United States of America, Florida, Sarasota
TOP
Panerai Luminor Base Logo Acciaio Hand Wound Pam 630 Men's Watch
$3,679
Free shipping
Verified Dealer
421
US
Panerai Steel 47mm Manual winding PAM00736 pre-owned United States of America, New York, Smithtown
Panerai MINT Radiomir 1940 3-Days Green Stainless PAM00736...
$10,593
Free shipping
Verified Dealer
232
US
Panerai Titanium 44mm Automatic PAM 00279 pre-owned United States of America, Massachusetts, Boston
Panerai Luminor Marina Automatic
$7,600
Verified Dealer
6
US
Panerai Rose gold 42mm Automatic PAM 00684 new United States of America, Georgia, Alpharetta
TOP
Panerai Luminor Submersible 1950 3 Days Automatic
$21,999
Free shipping
Verified Dealer
154
US
Panerai Steel 42mm Automatic PAM 01392 pre-owned United States of America, New York, Miami
TOP
Panerai Luminor Marina 1950 3 Days Automatic
$5,350
Private Seller
 
US
Panerai Steel 45mm Automatic PAM 00627 new United States of America, New York, New York
Panerai Radiomir 1940 3 Days Automatic
$9,750
Free shipping
Verified Dealer
23
US
Panerai Steel Automatic PAM01033 new United States of America, New York, New York
TOP
Panerai LUMINOR GMT - 44MM
$7,730
Free shipping
Verified Dealer
359
US
Panerai Steel 44mm Manual winding PAM 00233 pre-owned United States of America, New York, New York
Panerai Luminor 1950 Steel 8 Days GMT 44MM Watch PAM00233
$9,299
Free shipping
Verified Dealer
211
US
Panerai Steel 47mm Automatic PAM 01305 pre-owned United States of America, California, Sunnyvale
TOP
Panerai Luminor Submersible 1950 3 Days Automatic PAM1305
$7,350
Verified Dealer
72
US
Panerai Steel 44mm Automatic PAM 320 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Panerai Luminor 1950 GMT 3-Days PAM 320
$5,950
Free shipping
Verified Dealer
651
US
Panerai Ceramic 45mm Manual winding PAM00292 pre-owned United States of America, New York, Smithtown
Panerai 2017 MINT Radiomir Black Seal PAM 292 Black Ceramic...
$4,994
Free shipping
Verified Dealer
232
US
Panerai Steel 44mm Automatic Luminor GMT Automatic new United States of America, California, Los Angeles
Panerai PAM00533 LUMINOR GMT AUTOMATIC ACCIAIO BLACK DIAL...
$13,065
Free shipping
Verified Dealer
9
US
Panerai Titanium Automatic PAM 00764 new United States of America, Georgia, Alpharetta
TOP
Panerai PAM00764
$11,199
Free shipping
Verified Dealer
154
US
Panerai Titanium 47mm Automatic PAM 305 pre-owned United States of America, Delaware, Millsboro
TOP
Panerai Luminor Submersible 1950 3 Days Automatic
$5,200
Private Seller
 
US
Panerai Steel 44mm Automatic PAM 00524 new United States of America, New York, New York
Panerai Luminor 1950 3 Days Chrono Flyback
$9,300
Free shipping
Verified Dealer
23
US
Panerai Bronze 47mm Automatic PAM 00382 pre-owned United States of America, New York, New York
TOP
Panerai LUMINOR SUBMERSIBLE 1950 3 DAYS AUTOMATIC BRONZO - 47MM
$27,500
Free shipping
Verified Dealer
359
US
Panerai Steel 45mm Automatic PAM00380 pre-owned United States of America, New York, New York
Panerai Radiomir Black Seal Logo 45mm Stainless Steel Watch...
$3,699
Free shipping
Verified Dealer
211
US
Panerai Titanium 47mm Automatic PAM 01305 pre-owned United States of America, California, Sunnyvale
TOP
Panerai Luminor Submersible 1950 3 Days Automatic
$7,380
Verified Dealer
72
US
Panerai Titanium 47mm Automatic PAM00692 pre-owned United States of America, Massachusetts, Boston
Panerai PAM00692 Luminor Submersible 1950 BMG-TECH 3 Days...
$9,900
Verified Dealer
384
US
Panerai Titanium 47mm Manual winding PAM00670 pre-owned United States of America, New York, Smithtown
Panerai Luminor 1950 Equation of Time Manual 47mm Titanium...
$15,494
Free shipping
Verified Dealer
232
US
Panerai Ceramic 47mm Automatic PAM 508 pre-owned United States of America, Virginia, Vienna
Panerai Submersible 1950 3 Day Special Edition, Ceramic, W/...
$14,000
Free shipping
Verified Dealer
31
US
Panerai Carbon 47mm Automatic PAM 00616 new United States of America, Georgia, Alpharetta
TOP
Panerai Luminor Submersible 1950 3 Days Automatic
$13,379
Free shipping
Verified Dealer
154
US
Panerai Titanium 44mm Automatic PAM 00351 pre-owned United States of America, New York, Brooklyn
TOP
Panerai Luminor Marina 1950 3 Days Automatic Titanium PAM 351
$4,995
Private Seller
 
US
Panerai Steel 45mm Automatic PAM 00674 new United States of America, New York, New York
Panerai Luminor Due
$8,700
Free shipping
Verified Dealer
23
US
Panerai Steel 42mm Automatic PAM 00537 new United States of America, New York, New York
TOP
Panerai Luminor 1950 3 Days GMT Power Reserve Automatic PAM 537
$7,600
Free shipping
Verified Dealer
359
US
Panerai Steel 44mm Automatic PAM00186 new United States of America, New York, New York
Panerai Luminor Submersible Arktos 44mm GMT Watch PAM00186
$9,999
Free shipping
Verified Dealer
211
US
Panerai Steel 47mm Manual winding PAM 00127 pre-owned United States of America, California, Beverly Hills
Panerai Luminor 1950 Special Editions Fiddy 47mm
$12,500
Verified Dealer
68
US
Panerai Steel 44mm Automatic PAM 312 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Panerai Luminor Marina 1950 3-Days PAM 312
$5,950
Free shipping
Verified Dealer
651
US
Panerai Steel 44mm Automatic PAM00525 pre-owned United States of America, New York, Smithtown
Panerai Luminor 1950 3 Days Chrono Flyback 18K Rose Gold 44mm...
$18,244
Free shipping
Verified Dealer
232
US
Panerai Ceramic 44mm Automatic PAM 441 pre-owned United States of America, Virginia, Vienna
Panerai PAM 441 Luminor 1950 3 Days GMT, Black Ceramic, Black...
$7,500
Free shipping
Verified Dealer
31
US
Panerai Steel PAM00978 new United States of America, Georgia, Alpharetta
TOP
Panerai Luminor Marina 44mm Silver Brushed Dial
$7,799
Free shipping
Verified Dealer
154
US
Panerai Ceramic 44mm Automatic PAM 00580 pre-owned United States of America, California, Playa Vista
TOP
Panerai Luminor 1950 3 Days Chrono Flyback 44mm
$8,450
Private Seller
 
US
Panerai Rose gold 42mm Manual winding PAM 00513 new United States of America, New York, New York
Panerai Radiomir 1940
$15,600
Free shipping
Verified Dealer
23
US
Panerai Titanium 47mm Automatic PAM 01389 new United States of America, New York, New York
TOP
Panerai Luminor Submersible Amagnetic 1950 3 Days Automatic 47MM
$9,020
Free shipping
Verified Dealer
359
US
Panerai Steel 47mm Manual winding PAM 00127 pre-owned United States of America, New York, New York
Panerai Special Editions 1950 Stainless-Steel 47MM Watch PAM00127
$18,999
Free shipping
Verified Dealer
211
US
Panerai Titanium 44mm Automatic PAM00091 pre-owned United States of America, New York, New York
Panerai Luminor Marina Automatic 44mm Titanium Anthracite Dial...
$5,995
Free shipping
Verified Dealer
88
US
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Panerai: Traditional Italian Watches

Panerai skillfully combines Italian style with Swiss watchmaking. Cushion-shaped cases and large crown guards make Panerai timepieces unmistakeable. Highly complicated in-house calibers earn this company a top spot in the world of haute horlogerie.

5 Reasons to Buy a Watch from Panerai

  • Distinctive cushion-shaped cases
  • Imposing crown-protecting bridge on the Luminor
  • Innovative technology and the finest in-house calibers
  • Power reserve of up to 10 days (240 hours)
  • Originally developed for elite Italian combat divers

From a Military Watch to a Luxury Icon

The history of Officine Panerai, an Italian luxury watch manufacturer, stretches all the way back to 1860. However, their watches first became available to the public over 130 years later in 1993. Up until then, this Florentine company was a supplier for the Royal Italian Navy and very secretive about their products.

Today, Panerai creates some of the industry's most highly coveted timepieces. Cushion-shaped cases and massive sizes of 47 mm and above lend these watches a rather masculine feel and make them truly unmistakable. The dials are always tidy and easy to read under all lighting conditions thanks to luminous hands and indices.

The Radiomir and Luminor collections get their inspiration from historical models from the 1930s, 40s, and 50s. On the other hand, the diving watches of the Submersible series pair retro details with modern design and generally appeal to younger audiences.

Panerai has been equipping certain models with in-house calibers since 2005. These movements are produced at the company's facilities in Neuchâtel, Switzerland and vary in their complications. Some calibers feature a second time zone, double chronograph, tourbillon, or minute repeater. What's more, many of these movements boast an astonishing 10-day power reserve. All watches from before 2005 are powered by calibers from different ébauche suppliers, such as ETA.

How much do Panerai watches cost?

Model Price (approx.) Features
Radiomir 1940 Minute Repeater Carillon Tourbillon GMT, ref. PAM00600 434,000 USD Minute repeater, tourbillon, GMT, 4-day power reserve
Lo Scienziato – Luminor 1950 Tourbillon GMT, ref. PAM00578 109,000 USD Tourbillon, GMT, power reserve display, 6-day power reserve
Luminor Submersible 1950 3 Days Automatic Bronzo, ref. PAM00382 32,000 USD Bronze case, rotatable bezel, small seconds, date, 3-day power reserve
Radiomir 3 Days Automatic Oro Rosso, ref. PAM00573 18,000 USD Rose gold case, small seconds, 3-day power reserve
Luminor Submersible 1950 Carbotech 3 Days Automatic, ref. PAM00616 13,500 USD Carbon case, small seconds, rotatable bezel, date, 3-day power reserve
Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio, ref. PAM00526 13,500 USD Flyback chronograph, regatta countdown, 3-day power reserve
Luminor 1950 3 Days Acciaio, ref. PAM00372 7,000 USD Hours, minute, 3-day power reserve
Luminor Submersible Automatic, ref. PAM00024 6,000 USD Automatic, small seconds, date, rotatable bezel
Luminor Marina Logo Acciaio, ref. PAM01005 4,300 USD Small seconds, 56-hour power reserve
Radiomir Black Seal Logo Acciaio, ref. PAM00380 3,800 USD Small seconds, 56-hour power reserve
Radiomir Base Logo, ref. PAM00753 3,500 USD Hours, minutes, 72-hour power reserve

Detailed Price and Model Information for the Radiomir

The Radiomir was the very first Panerai watch. The company began producing models for the Italian Navy all the way back in 1936. Its name comes from the luminous material patented by Panerai in 1916. This material is based on radium, a radioactive element.

This timepiece's design has changed very little since its introduction. It still has a cushion-shaped case, tidy dial, two hands, and luminous indices and numerals at 3, 6, 9, and 12 o'clock. The different models range from 42 to 49 mm in diameter. Most are made of stainless steel. However, there are a few rose gold Radiomir watches, such as the Radiomir 1940 3 Days Oro Rosso with a California dial. This type of dial has hours marked by Roman numerals on its upper half and Arabic numerals on the lower half. You can also choose from various complications, including a small seconds, power reserve indicator, or GMT function.

The collection's top model is the Radiomir 1940 Minute Repeater Carillon Tourbillon GMT . This 49-mm rose gold watch is only produced upon customer request and displays the time in two time zones using a central set of hands. By activating the push-piece on the case at 8 o'clock, you can also hear the time in either time zone thanks to a series of chimes. A sapphire glass case back offers a view of the intricately skeletonized in-house caliber P.2500/MR at work. A price is hard to nail down since clients can customize their timepieces. However, this watch generally costs around 395,000 USD.

Entry-level models, such as the Radiomir Base Logo and Radiomir Black Seal Logo, sell for between 3,400 and 3,900 USD. If you'd prefer a watch with a second time zone, be prepared to spend anywhere from 9,300 to 13,000 USD. Prices for a Radiomir with a gold case fall between 14,000 and 17,500 USD.

Features of the Panerai Radiomir

  • A cushion-shaped case in stainless steel or gold
  • In-house calibers, some with a tourbillon, GMT function, and minute repeater
  • Case sizes ranging from 42 to 49 mm

Luminor: A Diving Watch with a Distinctive Crown Guard

The Luminor collection is an evolution of the Radiomir. Both models share a cushion-shaped case and clean dial. The most noticeable difference is the massive crown-protecting bridge that guards the Luminor's crown against impacts and jolts. It also keeps the crown firmly pressed into the case, keeping water out of the delicate interior.

Stainless steel is the most prominent material in the Luminor collection. However, you'll also find models in rose gold, titanium, or ceramic. Furthermore, there is a wide array of complications to choose from. This includes models with a tourbillon and a second time zone in addition to a flyback chronograph or equation of time. There are even watches for lefties with their crown on the left-hand side.

Simple models like the Luminor Base Logo change hands for as little as 4,200 USD. More complex watches like the Luminor GMT Power Reserve or the Luminor 8 Days GMT with an impressive eight-day power reserve cost between 7,100 and 9,700 USD. There's also the Luminor Equation of TIme 8 Days GMT, which requires an investment of roughly 17,000 USD. For another 3,300 USD, you can call the Luminor Regatta Chrono Flyback your own. You'll have to dig quite a bit deeper in your pockets for highly-complicated special editions like the Luminor L'Astronomo Tourbillon Moon Phase Equation of Time GMT. As its name implies, this timepiece boasts a second time zone, an equation of time function, a tourbillon, and a moon phase indicator that also shows sunrise and sunset times. Prices for this model begin around $219,000.

Features of the Panerai Luminor

  • Cushion-shaped case in stainless steel, gold, titanium, or ceramic
  • Distinctive crown-protecting bridge
  • In-house calibers, some with a tourbillon, flyback chronograph, or second time zone

Luminor Due: An Elegant Dress Watch

The Luminor Due is an elegant take on the classic Luminor. Its flatter case makes it a fantastic sporty dress watch. At 38 to 45 mm in diameter, there are also plenty of options for smaller wrists. The three-hand models with a small seconds dial at 9 o'clock are available in stainless steel or rose gold. Alligator leather straps hold these timepieces securely on the wrist.

Depending on the size, plan to spend between 5,100 and 8,300 USD for a stainless steel model. The gold editions are much more expensive, at 12,000 to 20,500 USD.

Features of the Panerai Luminor Due

  • Cushion-shaped case in gold or stainless steel
  • Suitable as a flat dress watch
  • Distinctive crown-protecting bridge
  • Sizes ranging from 38 to 45 mm, possible women's watch

Submersible: A Diving Bezel and Modern Design

The Submersible collection is a modern version of the Luminor. It also features Panerai's characteristic crown-protecting bridge. However, unlike the Luminor, this timepiece comes with a unidirectional diving bezel. With 300 m (30 bar, 984 ft) of water resistance, the Submersible is also suited for diving.

Applied dot and line indices add a fresh touch to the dial. Panerai also turns to contemporary materials for the case. In addition to classic stainless steel, you'll also find titanium, ceramic, and carbon.

Three-hand models cost between 8,200 and 14,000 USD, depending on the size and material. On the other hand, the Submersible with a flyback chronograph demands anywhere from 13,000 to 27,500 USD.

One of the most spectacular Submersible models is the Submersible Bronzo. Its 47-mm case is made of bronze and will develop its own unique patina over time, making every timepiece truly one of a kind. Anticipate prices of around 23,000 USD for a never-worn example.

Features of the Panerai Submersible

  • Cushion-shaped case in steel, titanium, ceramic, bronze, or carbon
  • Diving watch with unidirectional rotatable bezel
  • Water-resistant to 300 m (30 bar, 984 ft)
  • In-house calibers, some with a GMT or flyback function

Tradition Since 1860

Panerai dates back to 1860 when Giovanni Panerai opened a small watchmaking workshop and school in Florence, Italy. However, because all original documents from this time were destroyed in a flood in 1966, it's difficult to reconstruct the company's exact history. What we do know is that the company's sign bore the words Orologeria Svizzera (Swiss watchmaking) in the early 20th century.

Initially, the company focused on importing and selling Swiss watches from companies like Jaeger-LeCoultre, Ulysse Nardin, Vacheron Constantin, and Rolex. In order to keep import taxes as low as possible, the watches were delivered disassembled. Once the components reached the workshop, they were reassembled and adjusted by professionals who had trained at Panerai's watchmaking school. The brand's customers included prominent, rich Florentines as well as the Italian royal family.

Working with the Royal Italian Navy

Panerai has been a supplier to the Italian military since 1910. As first, they sent them pocket chronographs. Between 1910 and 1914, Panerai worked on developing glow-in-the-dark devices together with Lieutenant Carlo Ronconi. The solution was a radium-based luminous material. The term Radiomir first appeared in 1916 on a French patent. The word itself is a portmanteau of the Italian words radio (radium) and mira (sight). In the years that followed, Panerai would deliver compasses, barometers, bathometers, underwater lamps, and other instruments to the Italian military.

Over the course of the 1940s, Panerai developed their iconic crown-protecting bridge. It remains an unmistakable trademark of every Luminor model to this day. Panerai invented the luminous material Luminor in the late 1940s. This material is made from tritium and replaced radioactive Radiomir.

Panerai's Success

Large and distinctive luxury timepieces define Panerai. Their consistent designs and unique crown-protecting bridge have transcended generations and are immediately recognizable to any watch enthusiast. These watches further impress with their functionality and easy-to-read dials. They were designed to meet military standards and demands; more recently, action stars like Sylvester Stallone and Arnold Schwarzenegger have helped these watches achieve cult status. The company received new financial resources after joining the Richemont Group in 1997. Thanks to these funds, doors were opened to new marketing and technological possibilities. This eventually led to the creation of Panerai's first in-house calibers. Today, Radiomir and Luminor are no longer pure military watches: They're beloved by city dwellers, creative minds, star cooks, and managers of all kinds.

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