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Panerai Steel Manual winding PAM00372 pre-owned United States of America, California, San Mateo
TOP
Panerai Luminor 1950 3 Days Acciaio Black Steel/Leather -...
$5,999
Free shipping
Verified Dealer
1165
US
Panerai Steel Automatic PAM00654 new United States of America, California, San Mateo
TOP
Panerai Luminor 1950 Ivory Automatic Men's Chronograph Watch
$9,999
Free shipping
Verified Dealer
1165
US
Panerai Automatic PAM00764 new United States of America, California, San Mateo
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Panerai Luminor PCYC Chrono Flyback Automatic Titanio Black...
$12,299
Free shipping
Verified Dealer
1165
US
Panerai up to $4,000
Panerai $4,000 - $8,000
Panerai Automatic PAM00614 new United States of America, California, San Mateo
TOP
Panerai Luminor Submersible 1950 3 Days Chrono Flyback...
$11,429
Free shipping
Verified Dealer
1165
US
Panerai Titanium 47mm Automatic PAM 389 pre-owned United States of America, Pennsylvania, Bala Cynwyd
TOP
Panerai Luminor 1950 Submersible Amagnetic 3-Days Titanio PAM 389
$7,950
Free shipping
Verified Dealer
560
US
Panerai Steel 42mm Automatic PAM 00722 new United States of America, Iowa, Des Moines
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Panerai Luminor Marina 1950 3 Days Automatic 42mm Pam722
$6,390
Free shipping
Verified Dealer
548
US
Panerai Steel Automatic PAM 01033 new United States of America, Georgia, Alpharetta
TOP
Panerai Luminor 1950 3 Days GMT Automatic Acciaio 44mm Blue
$7,744
Free shipping
Verified Dealer
129
US
Panerai Steel 47mmmm Automatic PAM 00187 pre-owned United States of America, Florida, Miami
Panerai Luminor Submersible 1000m PAM 00187
$9,750
Free shipping
Verified Dealer
20
US
Panerai Steel 44mm Automatic PAM 00024 pre-owned United States of America, Florida, Miami
Panerai Luminor Submersible PAM 24
$5,500
Verified Dealer
11
US
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Panerai Steel 45mm Automatic PAM 288 pre-owned United States of America, Texas, Austin
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Panerai : Radiomir Chronograph : PAM 288 : Stainless Steel...
$5,450
Verified Dealer
396
US
Panerai Steel 44mm Automatic PAM00088 pre-owned United States of America, Arizona, SCOTTSDALE
Panerai Luminor GMT
$5,150
Verified Dealer
75
US
Panerai Steel 44mm Automatic PAM 00092 pre-owned United States of America, New York, New York
TOP
Panerai Luminor Arktos Special Editions
$6,995
Free shipping
Verified Dealer
263
US
Panerai Ceramic 45mm Automatic PAM00505 pre-owned United States of America, Florida, Aventura
Panerai Radiomir Composite Black Seal 3 Days PAM00505
$5,500
Verified Dealer
67
US
Panerai Steel 45mm Automatic PAM 657 pre-owned United States of America, Pennsylvania, Bala Cynwyd
TOP
Panerai Radiomir 1940 3-Days GMT PAM 657
$7,390
Free shipping
Verified Dealer
560
US
Panerai Steel 44mm Automatic PAM 00533 new United States of America, Iowa, Des Moines
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Panerai Luminor 1950 10 Days GMT 44mm Pam533
$10,300
Free shipping
Verified Dealer
548
US
Panerai Steel 42mm Automatic PAM 00535 pre-owned United States of America, New York, New York
Panerai Luminor 1950 3 Days GMT Automatic
$6,575
Verified Dealer
5
US
Panerai Titanium 47mm Automatic PAM 00692 new United States of America, Florida, Miami
Panerai Luminor Submersible 1950 3 Days Automatic BMG-TECH...
$11,300
Free shipping
Verified Dealer
20
US
Panerai Steel Automatic PAM01090 new United States of America, California, San Mateo
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Panerai Luminor Power Reserve Automatic 44mm Black Dial Men's...
$6,299
Free shipping
Verified Dealer
1165
US
Panerai Steel 47mm Automatic 187 pre-owned United States of America, California, Newport Beach
Panerai Pam 187 Luminor Chronograph 1000 Submersible With Box...
$9,950
Verified Dealer
 
US
Panerai Titanium 47mm Automatic PAM00364 pre-owned United States of America, California, Los Angeles
TOP
Panerai Submersible 1950 3 Days Automatic Titanio PAM 364 /...
$8,150
Verified Dealer
137
US
Panerai Yellow gold 44mm Automatic PAM 00140 pre-owned United States of America, Louisiana, New Orleans
TOP
Panerai Luminor Marina Automatic
$16,500
Verified Dealer
 
US
Panerai Steel 44mm Manual winding PAM 00411 pre-owned United States of America, Florida, Aventura
Panerai Luminor Marina Firenze Boutique Special Edition PAM00411
$7,500
Verified Dealer
67
US
Panerai Ceramic 44mm Automatic PAM 441 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Panerai Luminor 1950 3-Days GMT Ceramica PAM 441
$8,950
Free shipping
Verified Dealer
560
US
Panerai Steel 42mm Automatic PAM 01537 new United States of America, Iowa, Des Moines
TOP
Panerai Luminor 1950 3 Days GMT Power Reserve 42mm Pam1537
$7,000
Free shipping
Verified Dealer
548
US
Panerai Steel 45mm Manual winding FER00020 new United States of America, New York, New York
Panerai Ferrari
$11,725
Verified Dealer
5
US
Panerai Steel 45mm Automatic FER00011 pre-owned United States of America, Florida, Miami
Panerai Ferrari Granturismo Chronograph YELLOW - FER00011
$4,400
Free shipping
Verified Dealer
20
US
Panerai Steel Manual winding PAM00510 new United States of America, California, San Mateo
TOP
Panerai Luminor Marina 8 Days - PAM00510
$5,219
Free shipping
Verified Dealer
1165
US
Panerai Ceramic 45mm Automatic 292 pre-owned United States of America, California, Newport Beach
Panerai Radiomir Black Seal Ceramic "torpedo" Pig Dial Pam292...
$7,900
Verified Dealer
 
US
Panerai Steel 47mm Automatic PAM 00323 pre-owned United States of America, Virginia, Sterling
TOP
Panerai Radiomir 10 Days GMT PAM 323 00323
$6,999
Verified Dealer
30
US
Panerai Steel 42mm Automatic PAM 00682 pre-owned United States of America, Ohio, Mason
Panerai Luminor Submersible 1950 3 Days PAM00682 Pam682 (2019)
$6,299
Verified Dealer
449
US
Panerai Titanium 42mm Manual winding PAM 00728 pre-owned United States of America, Virginia, Arlington
Panerai Luminor Due Blue Dial 42mm Titanium [Rare/Mint/Complete]
$7,995
Free shipping
Verified Dealer
58
US
Panerai Ceramic 44mm Manual winding PAM 317 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Panerai Luminor 1950 Moonpulsante GMT 8-Days "The Black Night"...
$12,950
Free shipping
Verified Dealer
560
US
Panerai Steel 44mm Automatic PAM 01359 new United States of America, Iowa, Des Moines
TOP
Panerai Luminor Marina 1950 3 Days Automatic 44mm Pam1359
$6,180
Free shipping
Verified Dealer
548
US
Panerai Steel 44mm Manual winding PAM 00233 new United States of America, New York, New York
Panerai Luminor 1950 8 Days GMT
$11,000
Verified Dealer
5
US
Panerai Titanium 47mmmm Manual winding PAM00368 pre-owned United States of America, Florida, Miami
Panerai Luminor 1950 Left-Handed 8 Days Titanio 47mm
$11,250
Free shipping
Verified Dealer
20
US
Panerai Steel 44mm Manual winding PAM 00112 pre-owned United States of America, Kentucky, Nicholasville
TOP
Panerai Luminor Base
$3,500
Private Seller
 
US
Panerai 47mm Manual winding PAM00372 pre-owned United States of America, New York, New York
Panerai Luminor 1950 Stainless Steel 47mm Black Dial Ref....
$5,995
Free shipping
Verified Dealer
82
US
Panerai Titanium 45mm Automatic PAM 729 pre-owned United States of America, Florida, Sarasota
TOP
Panerai Luminor Due 3-Days Titanium Auto 45mm Leather Strap...
$8,299
Free shipping
Verified Dealer
331
US
Panerai Steel 47mm Manual winding Q 557 pre-owned United States of America, North Carolina, Winston Salem
Panerai Pam 557 Q 47mm Lefty RARE 99% LNIB Complete US AD...
$6,999
Verified Dealer
37
US
Panerai Steel 44mm Automatic PAM00196 new United States of America, New York, New York
Panerai Luminor Chronograph Daylight Watch PAM00196
$7,499
Free shipping
Verified Dealer
182
US
Panerai White gold 44mm Automatic PAM 180 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Panerai Luminor Marina PAM 180
$12,450
Free shipping
Verified Dealer
560
US
Panerai Steel 47mm Manual winding PAM 00685 new United States of America, Iowa
TOP
Panerai Special Editions Pam685 Pam00685
$6,500
Free shipping
Verified Dealer
548
US
Panerai Rose gold 45mm Manual winding PAM 00197 new United States of America, New York, New York
Panerai Radiomir 8 Days
$20,500
Verified Dealer
5
US
Panerai Carbon Automatic PAM 01616 new United States of America, Georgia, Alpharetta
Panerai SUBMERSIBLE CARBOTECH
$17,200
Free shipping
Verified Dealer
129
US
Panerai Steel 44mm Automatic PAM 01312 pre-owned United States of America, Illinois, east moline
TOP
Panerai Luminor Marina 1950 3 Days Automatic
$5,400
Private Seller
 
US
Panerai Steel 44mm Automatic PAM00104 pre-owned United States of America, Florida, Boca Raton
Panerai Luminor Marina Automatic Mens 44 mm Watch
$5,995
Verified Dealer
7
US
Panerai Steel 44mm Automatic PAM00312 pre-owned United States of America, Georgia, Atlanta
Panerai Luminor 1950 Marina Mens 44mm Watch Pam00312 Pam312
$5,990
Free shipping
Verified Dealer
241
US
Panerai Steel 47mm Manual winding 662 S pre-owned United States of America, North Carolina, Winston Salem
Panerai Radiomir 1940 47mm Pam 662 Special Edition 99.99% LNIB...
$6,999
Verified Dealer
37
US
Panerai Titanium 47mm Automatic PAM 00726 pre-owned United States of America, Texas, Plano
Panerai 726 America’s Cup Luminor Regatta Limited Edition USA...
$19,995
Free shipping
Verified Dealer
13
US
Panerai Ceramic 44mm Automatic PAM 438 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Panerai Luminor 1950 3-Days GMT Tuttonero PAM 438
$10,950
Free shipping
Verified Dealer
560
US
Panerai Steel 44mm Manual winding PAM 00590 new United States of America, Iowa, Des Moines
TOP
Panerai Luminor Marina 8 Days 44mm Pam590
$5,000
Free shipping
Verified Dealer
548
US
Panerai Red gold 47mm Manual winding PAM 00570 new United States of America, New York, New York
Panerai Pam 570
$22,700
Verified Dealer
5
US
Panerai Titanium 47mm Automatic PAM00389 new United States of America, New York, New York
Panerai Luminar Submersible 1950 Amagnetic Titanium Watch...
$10,999
Free shipping
Verified Dealer
182
US
Panerai Titanium 44mm Automatic PAM 00351 pre-owned United States of America, New York, Brooklyn
TOP
Panerai Luminor Marina 1950 3 Days Automatic Titanium PAM 351
$5,500
Private Seller
 
US
Panerai 47mm Automatic PAM 389 pre-owned United States of America, Missouri, Chesterfield
Panerai PAM 389 Luminor Submersible Amagnetic 3 Days Ceramic...
$6,995
Verified Dealer
85
US
Panerai Titanium 44mm Manual winding PAM 056 pre-owned United States of America, Georgia, Atlanta
Panerai Luminor Marina PAM 056 Watch with Leather Bracelet and...
$3,021
Free shipping
Verified Dealer
367
US
Panerai Steel 47mm Manual winding PAM 00127 pre-owned United States of America, Texas, Houston
Panerai Special Editions
$12,750
Verified Dealer
 
US
Panerai Steel 44mm Automatic PAM00297 pre-owned United States of America, New York, New York
Panerai Luminor GMT Date 44mm PAM00297 S/ Steel Automatic /...
$5,995
Free shipping
Verified Dealer
82
US
Panerai Steel 47mm Manual winding PAM 127 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Panerai Luminor 1950 Limited Edition PAM 127
$12,250
Free shipping
Verified Dealer
560
US
Panerai Titanium 47mm Automatic PAM 00614 new United States of America, Iowa, Des Moines
TOP
Panerai Luminor Submersible 1950 3 Days Auto Pam614
$11,430
Free shipping
Verified Dealer
548
US
Panerai Steel 42mm Automatic PAM 00184 pre-owned United States of America, New York, New York
Panerai Radiomir GMT
$6,475
Verified Dealer
5
US
Panerai Titanium 47mm Manual winding PAM 00578 pre-owned United States of America, New York, New York
Panerai Lo Scienziato Luminor 1950 47MM Men's Watch PAM00578
$99,999
Free shipping
Verified Dealer
182
US
Panerai Titanium 47mm Automatic PAM 305 pre-owned United States of America, Delaware, Millsboro
TOP
Panerai Luminor Submersible 1950 3 Days Automatic
$6,000
Private Seller
 
US
Panerai Steel 44mm Manual winding PAM 00112 pre-owned
Panerai Luminor Base 44 from 2009 complete with box and papers
$4,473
Verified Dealer
522
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Panerai: The Cult Brand from Italy

Panerai watches combine Italian design with Swiss watchmaking art. The timepieces' distinctive look is famous worldwide. Models with a tourbillon and minute repeater are the highlights of these haute horlogerie watches.

Highlights

  • Most popular luxury watches: Panerai Luminor and Radiomir
  • Originally developed for elite Italian combat divers
  • Distinctive cushion-shaped cases
  • Distinctive crown-protecting bridge on the Luminor
  • Innovative technology and the finest in-house calibers
  • Power reserve lasting up to 10 days (240 hours)

Panerai: A Harmonious Combination of Haute Horlogerie and Design

Those who wear a Panerai on their wrist, calls attention to themselves with the watch's unique design. These impressive, large watches are descendants of models from the 1930s and 1950s. During this time, Panerai supplied the Italian Marines with their diving instruments. The crown protection on Luminor models is particularly striking. When closed, the frame around the crown presses down against it, securing it against the case and making it water resistant.

Actor Sylvester Stallone purchased a Slytech, a special Luminor series, for shooting the film Daylight. Arnold Schwarzenegger, action hero and the Terminator, is also a fan of this Italian brand. He wore a Luminor Marina in the film Eraser.

The Radiomir comes without any crown protection. The watch was Panerai's first and it has been part of their product palette since 1936. Officine Panerai – the company's full name – originally developed the watch for the Italian military. The 47-mm case brings the Rolex Oyster to mind, as the Panerai was based on this watch.

Today, Panerai divides their watches into five collections:

The 1940 and 1950 series pay homage to each respective decade and consist of retro watches with specific design characteristics. Panerai also offers chronographs, GMT watches, manual watches, and automatic watches, as well as complicated models with a tourbillon. One watchmaking highlight is the Radiomir 1940 Minute Repeater Carillon Tourbillon GMT Oro Rosso with a GMT function, tourbillon, and minute repeater.

  • Panerai Luminor

    Panerai Luminor

  • Panerai Luminor Due

    Panerai Luminor Due

  • Panerai Radiomir

    Panerai Radiomir

Which movements does Panerai use?

Since 2005, Panerai has belonged to a select group of Swiss watch manufacturers that produce their own calibers. They had previously used calibers from other companies for their watches. Most were from the manufacturer ETA, part of the Swatch Group. The caliber Valjoux 7750 (without a chronograph function) and the manual caliber Unitas 6497 were frequently used. Today, Panerai produces a multitude of their own movements. Their repertoire includes simple manual calibers, chronograph calibers, and complicated movements with tourbillons and minute repeaters. Panerai's specialties are movements with long-lasting power reserves ; some lasting up to 10 days. Their first in-house caliber was the P.2002, which they presented in 2005. Their production facility has been located in the Swiss town of Neuchâtel since 2002.

How much do Panerai watches cost?

Prices for Panerai watches range from a few thousand to hundreds of thousands of euros. One of the most expensive models is the 18-karat red gold Panerai Radiomir 1940 Minute Repeater Carillon Tourbillon GMT. Thanks to its skeletonized in-house caliber P.2005/MR, you can view the tourbillon from both the front and back sides. The highlight of this model is its minute repeater, which you start with a push-piece at 8 o'clock. Three tiny hammers chime the hours, 10-minute intervals, and the individual minutes. If you want to enjoy this melodious watch, be prepared to spend over 300,000 euros.

You can purchase the Lo Scienziato - Luminor 1950 Tourbillon GMT for around 115,000 euros. This skeletonized watch is available in titanium or ceramic (without a minute repeater). If you're looking for an affordable entry into the world of Panerai watches, then the Luminor Base Logo Acciaio or the Radiomir Black Seal Logo Acciaio are good choices. Both cost around 3,500 euros new.

Panerai Watches Price Overview

Model Features Price (approx.)
Radiomir 1940 Minute Repeater Carillon Tourbillon GMT, Ref. PAM00600 Minute repeater, tourbillon, GMT, 4-day power reserve 300,000 euros
Lo Scienziato - Luminor 1950 Tourbillon GMT, Ref. PAM00578 Tourbillon, GMT, power reserve display, 6-day power reserve 115,000 euros
Luminor Submersible 1950 3 Days Automatic Bronzo, Ref. PAM00382 Bronze case, rotatable bezel, small seconds, date, 3-day power reserve 30,000 euros
Luminor Marina 8 Days Oro Rosso, Ref. PAM00511 Red gold case, small seconds, 8-day power reserve 15,000 euros
Radiomir 3 Days Automatic Oro Rosso, Ref. PAM00573 Red gold case, small seconds, 3-day power reserve 16,000 euros
Luminor Submersible 1950 Carbotech 3 Days Automatic, Ref. PAM00616 Carbon case, small seconds, rotatable bezel, date, 3-day power reserve 15,000 euros
Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio, Ref. PAM00526 Flyback chronograph, regatta countdown, 3-day power reserve 12,000 euros
Radiomir 10 Days GMT Automatic Acciaio, Ref. PAM00323 GMT, date, small seconds, power reserve display, 10-day power reserve 8,500 euros
Luminor 1950 3 Days Acciaio, Ref. PAM00372 Hours, minutes, 3-day power reserve 6,300 euros
Luminor Submersible Automatic, Ref. PAM00024 Automatic, small seconds, date, rotatable bezel 5,500 euros
Luminor Marina 8 Days Acciaio, Ref. PAM00510 Small seconds, 8-day power reserve 4,700 euros
Luminor Marina Logo Acciaio, Ref. PAM01005 Small seconds, 56-hour power reserve 3,800 euros
Radiomir Black Seal Logo Acciaio, Ref. PAM00380 Small seconds, 56-hour power reserve 3,500 euros
Luminor Base Logo Acciaio, Ref. PAM00630 Hours, minutes, 56-hour power reserve 3,500 euros

Panerai Luminor and Its Iconic Crown-Protecting Bridge

The Luminor is, without a doubt, one of the most famous watches in the world. Its distinctive crown-protecting bridge is its main, distinctive feature. Most versions have a case diameter of 44 mm, making these diving watches the perfect fit for a larger wrist.

Standard versions are known as the Luminor Base Logo Acciaio and have only two hands to display the hour and minutes. New, they cost around 3,500 euros. Top Luminor Marina models made of 18-karat red gold with an 8-day power reserve (192 hours) cost around 15,000 euros new. You can purchase a new stainless steel Luminor Marina for much less, around 3,800 euros. If you want a model that runs for longer than a week before needing to be wound again, you should be prepared to spend around 4,700 euros for the 8-day version. The diving watch version is available new for around 5,500 euros.

You can purchase a pre-owned Luminor, such as a Base or Marina, for around 3,200 euros. Gold variants cost around 13,000 euros, while limited editions can cost over 20,000 euros. Panerai Luminors have the advantage that they maintain their value over the years.

  • Panerai Luminor Marina

    Panerai Luminor Marina

Panerai Luminor 1950: Retro Design

Watches from the Panerai Luminor 1950 collection were inspired by vintage watches that Panerai made for the combat divers of the Italian Marines in the mid-20th century. The watch that most closely resembles the original version is reference number PAM00372. It features a 47-mm stainless steel case, crown-protecting bridge, and a so-called sandwich dial. A sandwich dial is made up of two discs set on top of each other. The bottom disc contains luminous material while the upper disc has corresponding cutouts for the numerals and indices. This large timepiece is most suitable for bigger wrists, and its aged, dark brown calf leather strap emphasizes its retro design.

You can purchase new models with reference number PAM00372 for around 6,300 euros, while the prices for pre-owned models start at around 5,300 euros. One of the introductory models in this collection is the 44-mm Luminor Marina 1950 3 Days Automatic Acciaio (PAM00351). You can buy pre-owned models for less than 5,000 euros, while new versions cost about 5,700 euros.

Highlights of this series are intricate flyback or double chronographs. Regatta chronographs, which have a countdown function, are also available. The Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio (PAM00526) was made for yachtsmen and costs around 12,000 euros new. Pre-owned models are rare, seeing as the watch is still a relatively new model.

The Luminor Submersible 1950 3 Days Automatic Bronzo (PAM00382) is especially treasured by collectors. The bronze watch was introduced in 2011 as a limited edition with a run of 1,000 pieces. Within a very short time, the value of the watch had significantly increased. You should be prepared to spend around 30,000 euros on a pre-owned watch in good condition. This also applies to the watch's successor (PAM00507), which was introduced two years later. Panerai released the third version of this bronze watch in 2017, again limiting it to 1,000 pieces. Thus, it's quite likely that the value of this diving watch will increase quickly over the next few months.

Panerai Luminor 1950 Collection Highlights

  • Flyback and double chronographs
  • Models with ceramic or carbotech cases
  • Regatta chronographs with countdown functions
  • Power reserves lasting up to 10 days
  • Panerai Luminor 1950

    Panerai Luminor 1950

The Radiomir: Panerai's First Wristwatch

Panerai introduced the first Radiomir watches to the market in 1936. The timepieces were originally meant for the Marines. The design of current models is heavily reminiscent of the originals; they both have large cases ranging between 45 and 47 mm.

Above all, the Radiomir California 3 Days Acciaio (PAM00424) is a homage to the 1930s timepieces. The "California" in its name refers to its so-called California dial, which uses Roman numerals as hour markers on the top half and Arabic numerals on the bottom half. It also features a cushion-shaped case, an unprotected cone-shaped crown, and thin wire loop strap attachments. The Radiomir California is available for 4,800 euros pre-owned in very good condition; new, this retro watch costs around 5,400 euros. The 45-mm Radiomir Black Seal is a bit more affordable, costing only 3,500 euros pre-owned and 4,000 euros new.
 

  • Panerai Radiomir 8 Days

    Panerai Radiomir 8 Days

1940s Style Radiomir 1940

Panerai revised the Radiomir's case in the 1940s. Its predecessor's cushion-shaped case, as well as the thin wire loop strap attachments, were old news. The new version was 47 mm in diameter and had horn-shaped lugs for improved stability. The sandwich dial featured four Arabic numerals at 12, three, six, and nine o'clock. Panerai used stick indices for the remainder of the hour markers.

The current models in the Radiomir 1940 collection are reminiscent of diving watches from the 1940s. The case diameter ranges from 42 to 47 mm. The smallest versions are suitable as women's watches, especially those made of 18-karat red gold. One such model is the Radiomir 1940 Oro Rosso (PAM00513), which costs about 12,000 euros new. The 45-mm gold version (PAM00573), as well as the 47-mm gold version (PAM00515), are more suitable for men. Both cost around 16,000 euros.

One highlight of this collection is the Radiomir 1940 10 Days GMT Automatic Oro Rosso, which features a GMT function, automatic movement, power reserve, date display, and 24-hour display. Like its name suggests, the watch has enough energy to last 10 days after it's fully wound. You can purchase this timepiece for around 32,000 euros on Chrono24.

  • Panerai Radiomir 1940

    Panerai Radiomir 1940

Tradition Since 1860

The history of Panerai began in 1860, when Giovanni Panerai opened a small watchmaking workshop and school in Florence, Italy. However, because all original documents from this time were destroyed in a flood in 1966, it's difficult to reconstruct the company's exact history. What is known for sure, however, is that the company's sign bore the words Orologeria Svizzera (Swiss watchmaking) at the beginning of the 20th century.

Initially, the company focused on importing and selling Swiss watches from companies such as Jaeger-LeCoultre, Ulysse Nardin, Vacheron Constantin, and Rolex. In order to keep import taxes as low as possible, the watches were delivered as individual pieces. Once the components reached the workshop, they were reassembled and adjusted by professionals who had trained at Panerai's watchmaking school. The brand's customers included prominent, rich Florentines as well as the Italian royal family.

Working Together with the Italian Marines

The Italian military has belonged to Panerai's clientele since 1910, and initially, they delivered pocket chronographs. Between 1910 and 1914, Panerai worked on developing fluorescent devices together with Lieutenant Carlo Ronconi. Since the new luminous material was radium-based, it also glowed in the dark. The term Radiomir first appeared in 1916 on a French registered patent. The word is a combination of the Italian words radio (radium) and mira (sight). In the years following, Panerai delivered compasses, barometers, bathometers, underwater lamps, and other instruments to the Italian military.

Over the course of the 1940s, Panerai developed an unmistakable mark of their brand that remains iconic today: the half-moon crown-protecting bridge. This distinctive type of crown protection is still featured on today's Luminor models. The luminous material Luminor, made from tritium, was brand new at the end of the 1940s and replaced the radioactive material Radiomir.

Panerai's Success

Large and distinctive timepieces define the luxury watch manufacturer Panerai. Consistent designs and their crown-protecting bridge create a steadfast image that every watch enthusiast recognizes at first glance. The watches impress with their functionality and easy-to-read dials. They were inspired by the demands of the military and more recently, action stars such as Sylvester Stallone and Arnold Schwarzenegger have helped the watches achieve cult status. The company received new financial resources after joining the Richemont Group in 1997. Thanks to these funds, doors were opened to new marketing and technological development possibilities that led to Panerai's first in-house calibers. Today, the Radiomir and Luminor models are no longer pure military watches: They're beloved by city dwellers, creative minds, star cooks, and managers of all kinds.

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