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Panerai Automatic PAM01028 new United States of America, California, San Mateo
TOP
Panerai Luminor Marina Automatic Blue Dial 42 mm Men's Watch -...
$7,879
Free shipping
Verified Dealer
1395
US
Panerai Automatic PAM00973 new United States of America, California, San Mateo
TOP
Panerai Submersible Automatic Black Dial 42 mm Men's Watch -...
$7,469
Free shipping
Verified Dealer
1395
US
Panerai Steel Automatic PAM00674 new United States of America, California, San Mateo
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Panerai Luminor Due Automatic Black Dial 45 mm Men's Watch -...
$7,689
Free shipping
Verified Dealer
1395
US
Panerai up to $4,000
Panerai $4,000 - $8,000
Panerai Steel Automatic PAM01523 new United States of America, California, San Mateo
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Panerai Luminor Marina Automatic White Dial 42 mm Men's Watch...
$5,919
Free shipping
Verified Dealer
1395
US
Panerai Titanium 47mm Automatic PAM00364 pre-owned United States of America, California, Los Angeles
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Panerai Submersible 1950 3 Days Automatic Titanio PAM 364 /...
$6,050
Verified Dealer
145
US
Panerai Steel 44mm Manual winding PAM 000 pre-owned United States of America, Georgia, Atlanta
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Panerai Luminor Base Logo PAM 000 Watch with Leather Bracelet...
$4,300
Free shipping
Verified Dealer
440
US
Panerai Steel Automatic PAM 01028 new United States of America, Georgia, Alpharetta
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Panerai Luminor Marina Automatic
$7,249
Free shipping
Verified Dealer
150
US
Panerai Titanium 44mm Automatic PAM 00240 pre-owned United States of America, California, Beverly Hills
Panerai Luminor Marina Automatic Titanium PAM 240
$4,640
Free shipping
Verified Dealer
 
US
Panerai Carbon Automatic PAM01616 new United States of America, New York, New York
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Panerai SUBMERSIBLE CARBOTECH - 47MM
$15,000
Free shipping
Verified Dealer
342
US
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Panerai Steel 45mm Automatic PAM 288 pre-owned United States of America, Texas, Austin
TOP
Panerai : Radiomir Chronograph : PAM 288 : Stainless Steel...
$5,285
Verified Dealer
424
US
Panerai Steel 44mm Automatic PAM0090 pre-owned United States of America, New York, New York
TOP
Panerai Luminor Power Reserve PAM00090 Mens Watch With Papers
$4,799
Free shipping
Verified Dealer
282
US
Panerai Steel 47mm Manual winding PAM 00423 pre-owned United States of America, California, Pleasant Hill
TOP
Panerai Luminor 1950 3 Days Power Reserve, PAM 423, Steel, 47mm
$7,295
Free shipping
Verified Dealer
135
US
Panerai Ceramic 45mm Manual winding PAM 00292 pre-owned United States of America, New York, New York
Panerai Radiomir Black Seal
$8,499
Free shipping
Verified Dealer
14
US
Panerai Steel 44mm Automatic PAM 653 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Panerai Luminor 1950 PCYC 3-Days Chrono Flyback PAM 653
$9,000
Free shipping
Verified Dealer
628
US
Panerai Titanium 45mm Manual winding PAM 00346 new United States of America, New York, New York
Panerai Radiomir 8 Days
$11,250
Verified Dealer
 
US
Panerai Steel Automatic PAM 01033 new United States of America, Georgia, Alpharetta
TOP
Panerai Luminor 1950 3 Days GMT Automatic Acciaio 44mm Blue
$7,744
Free shipping
Verified Dealer
150
US
Panerai Steel 45mm Manual winding PAM 00380 pre-owned United States of America, California, Beverly Hills
Panerai Radiomir Black Seal Logo Stainless Steel PAM380
$4,150
Free shipping
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US
Panerai Steel 42mm Automatic PAM 00904 new United States of America, New York, New York
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Panerai LUMINOR DUE - 42MM PAM 904
$5,140
Free shipping
Verified Dealer
342
US
Panerai Steel 44mm Manual winding PAM00037 pre-owned
Panerai ルミノールマリーナ テスト PAM00037
$7,799
Free shipping
Verified Dealer
261
JP
Panerai Steel 44mm Automatic PAM00359 pre-owned United States of America, New York, New York
TOP
Panerai Luminor Marina PAM359 Mens Watch Box Papers
$5,499
Free shipping
Verified Dealer
282
US
Panerai 44mm Automatic PAM00090 pre-owned
Panerai ルミノールパワーリザーブ
$5,854
Free shipping
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JP
Panerai White gold 40mm Automatic PAM 00062 pre-owned United States of America, New York, New York
Panerai Radiomir
$12,161
Free shipping
Verified Dealer
14
US
Panerai Steel 45mm Automatic PAM 657 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Panerai Radiomir 1940 3-Days GMT PAM 657
$7,000
Free shipping
Verified Dealer
628
US
Panerai Ceramic 48mm Manual winding PAM 00577 new
Panerai Radiomir 1940 3 Days PAM 577
$7,522
Free shipping
Verified Dealer
81
ES
Panerai Steel 47mm Manual winding PAM00514 pre-owned United States of America, California, Los Angeles
Panerai Radiomir 1940 3 Days Steel PAM 514 [Full Set]
$4,250
Verified Dealer
145
US
Panerai Steel 44mm Automatic PAM 00028 pre-owned United States of America, California, Beverly Hills
Panerai Special Editions Luminor Power Reserve Limited Edition...
$4,695
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US
Panerai Steel 45mm Manual winding PAM 00754 new United States of America, New York, New York
TOP
Panerai Radiomir Black Seal LOGO - 45MM
$3,800
Free shipping
Verified Dealer
342
US
Panerai Steel 45mm Manual winding PAM00210 pre-owned
Panerai ラジオミール ベース PAM00210
$3,740
Free shipping
Verified Dealer
261
JP
Panerai Steel 44mm Automatic PAM00213 new United States of America, New York, New York
Panerai Luminor 1950 Chrono Rattrapante Stainless Steel PAM00213
$9,999
Free shipping
Verified Dealer
201
US
Panerai 44mm Manual winding PAM00630 pre-owned
Panerai ルミノールベースロゴアッチャイオ
$3,854
Free shipping
Verified Dealer
 
JP
Panerai Steel 45mm Manual winding PAM 00183 pre-owned United States of America, New York, New York
Panerai Men's Panerai Radiomir Black Seal Steel w/ Black Dial
$4,366
Free shipping
Verified Dealer
14
US
Panerai Steel 40mm Manual winding PAM00215 pre-owned United States of America, New York, New York
TOP
Panerai Luminor Chronograph PAM215 Mens Watch Box & Papers
$6,499
Free shipping
Verified Dealer
282
US
Panerai Bronze 47mm Automatic PAM 968 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Panerai Submersible Bronzo PAM 968
$22,950
Free shipping
Verified Dealer
628
US
Panerai Steel 47mmmm Automatic PAM 00187 pre-owned United States of America, Florida, Miami
Panerai Luminor Submersible 1000m PAM 00187
$9,750
Free shipping
Verified Dealer
26
US
Panerai Steel 45mm Manual winding Radiomir Black Seal pre-owned United States of America, Florida, Sarasota
TOP
Panerai Radiomir Black Seal Manual 45mm Steel Mens Strap Watch...
$4,199
Free shipping
Verified Dealer
390
US
Panerai Steel 47mm Manual winding PAM 00372 new United States of America, New York, New York
TOP
Panerai Luminor 1950 47MM
$7,220
Free shipping
Verified Dealer
342
US
Panerai Steel 44mm Automatic PAM00228 pre-owned
Panerai ルミノール GMT フィレンツェ PAM00228
$8,457
Free shipping
Verified Dealer
261
JP
Panerai Steel 44mm Manual winding PAM 00233 pre-owned United States of America, New York, New York
Panerai Luminor 1950 Steel 8 Days GMT 44MM Watch PAM00233
$9,299
Free shipping
Verified Dealer
201
US
Panerai Red gold 45mm Automatic PAM00659 pre-owned United States of America, California, Los Angeles
Panerai Special Editions Radiomir GMT 10 Days Rose Gold PAM 659
$22,250
Verified Dealer
145
US
Panerai Rose gold Automatic PAM 00519 pre-owned United States of America, New York, New York
Panerai Special Editions
$39,500
Free shipping
Verified Dealer
14
US
Panerai Titanium 44mm Automatic PAM 00351 pre-owned United States of America, New York, Brooklyn
TOP
Panerai Luminor Marina 1950 3 Days Automatic Titanium PAM 351
$5,000
Private Seller
 
US
Panerai Ceramic 44mm Automatic PAM 335 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Panerai Luminor 1950 10-Days GMT Ceramica PAM 335
$9,500
Free shipping
Verified Dealer
628
US
Panerai Rose gold 44mm Manual winding PAM 511 new United States of America, New York, New York
Panerai Luminor Collection Luminor Marina 8 Days 18k Rose Gold
$17,275
Verified Dealer
314
US
Panerai Steel 44mm Manual winding PAM00630 pre-owned United States of America, Florida, Sarasota
TOP
Panerai Luminor Base Logo Acciaio Hand Wound Pam 630 Men's Watch
$3,999
Free shipping
Verified Dealer
390
US
Panerai Steel 45mm Manual winding PAM 00610 new United States of America, New York, New York
TOP
Panerai Radiomir 8 Days 45MM
$4,600
Free shipping
Verified Dealer
342
US
Panerai Steel 44mm Automatic PAM00186 pre-owned
Panerai ルミノール アークトス GMT PAM00186
$5,450
Free shipping
Verified Dealer
261
JP
Panerai Steel 45mm Automatic PAM00380 pre-owned United States of America, New York, New York
Panerai Radiomir Black Seal Logo 45mm Stainless Steel Watch...
$3,699
Free shipping
Verified Dealer
201
US
Panerai White gold 45mm Automatic PAM 00235 pre-owned United States of America, Florida, Miami
Panerai PAM00235 Radiomir 10 Days GMT Limited Edition White Gold
$16,849
Free shipping
Verified Dealer
26
US
Panerai Steel 47mm Manual winding PAM 00372 pre-owned United States of America, New York, New York
Panerai Luminor 1950 3 Days Stainless Steel w/ Black Dial
$6,900
Free shipping
Verified Dealer
14
US
Panerai 44mm Automatic PAM01351 pre-owned
Panerai ルミノールマリーナ1950 3DAYSオートマティックチタニオ
$6,136
Free shipping
Verified Dealer
 
JP
Panerai Steel 44mm Automatic PAM 104 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Panerai Luminor Marina Acciaio PAM 104
$5,450
Free shipping
Verified Dealer
628
US
Panerai Steel 44mm Automatic PAM 00196 pre-owned United States of America, New York, New York
Panerai Luminor Chronograph Daylight PAM 00196 44mm Stainless...
$6,490
Verified Dealer
52
US
Panerai 44mm Manual winding PAM00026 pre-owned United States of America, Pennsylvania, Philadelphia
Panerai Luminor Left Handed PVD 44mm PAM0026 PAM26 Box Papers
$7,750
Verified Dealer
22
US
Panerai Steel 44mm Automatic PAM 00653 new United States of America, New York, New York
TOP
Panerai LUMINOR 1950 PCYC 3 DAYS CHRONO FLYBACK ACCIAIO PAM 653
$9,850
Free shipping
Verified Dealer
342
US
Panerai Titanium 44mm Automatic PAM00093 pre-owned
Panerai ルミノール パワーリザーブ PAM00093
$6,089
Free shipping
Verified Dealer
261
JP
Panerai Titanium 47mm Manual winding PAM 00578 pre-owned United States of America, New York, New York
Panerai Lo Scienziato Luminor 1950 47MM Men's Watch PAM00578
$99,999
Free shipping
Verified Dealer
201
US
Panerai Steel 47mm Manual winding PAM 00422 pre-owned United States of America, Massachusetts, Littleton
TOP
Panerai Luminor Marina 1950 3 Days
$6,708
Private Seller
 
US
Panerai Steel 44mm Manual winding PAM 00177 pre-owned United States of America, New York, New York
Panerai Men's Panerai Historic Luminor Marina Titanio w/ Black...
$4,925
Free shipping
Verified Dealer
14
US
Panerai Steel 40mm Automatic PAM 48 new United States of America, New York, New York
Panerai Luminor Collection Luminor Marina 40mm Stainless Steel...
$5,675
Verified Dealer
314
US
Panerai Titanium 44mm Manual winding PAM00055 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Panerai Luminor Base PAM 55
$5,150
Free shipping
Verified Dealer
628
US
Panerai Ceramic 44mm Automatic PAM 00335 pre-owned United States of America, Florida, Orlando
Panerai Luminor 1950 10 Days GMT PAM 335
$8,995
Verified Dealer
318
US
Panerai Titanium 47mmmm Manual winding PAM00368 pre-owned United States of America, Florida, Miami
Panerai Luminor 1950 Left-Handed 8 Days Titanio 47mm
$11,250
Free shipping
Verified Dealer
26
US
Panerai Steel 44mm Automatic PAM 01499 new United States of America, New York, New York
TOP
Panerai Luminor Marina 1950 3 Days Automatic 44MM
$6,160
Free shipping
Verified Dealer
342
US
Panerai Carbon 44mm Automatic PAM00661 pre-owned United States of America, California, Los Angeles
Panerai Luminor Marina 1950 3 Days Automatic Carbotech PAM661
$9,700
Verified Dealer
21
US
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Panerai: The Cult Brand from Italy

Panerai watches combine Italian design with Swiss watchmaking art. The timepieces' distinctive look is famous worldwide. Models with a tourbillon and minute repeater are the highlights of these haute horlogerie watches.

Highlights

  • Most popular luxury watches: Panerai Luminor and Radiomir
  • Originally developed for elite Italian combat divers
  • Distinctive cushion-shaped cases
  • Distinctive crown-protecting bridge on the Luminor
  • Innovative technology and the finest in-house calibers
  • Power reserve lasting up to 10 days (240 hours)

Panerai: A Harmonious Combination of Haute Horlogerie and Design

Those who wear a Panerai on their wrist, calls attention to themselves with the watch's unique design. These impressive, large watches are descendants of models from the 1930s and 1950s. During this time, Panerai supplied the Italian Marines with their diving instruments. The crown protection on Luminor models is particularly striking. When closed, the frame around the crown presses down against it, securing it against the case and making it water resistant.

Actor Sylvester Stallone purchased a Slytech, a special Luminor series, for shooting the film Daylight. Arnold Schwarzenegger, action hero and the Terminator, is also a fan of this Italian brand. He wore a Luminor Marina in the film Eraser.

The Radiomir comes without any crown protection. The watch was Panerai's first and it has been part of their product palette since 1936. Officine Panerai – the company's full name – originally developed the watch for the Italian military. The 47-mm case brings the Rolex Oyster to mind, as the Panerai was based on this watch.

Today, Panerai divides their watches into five collections:

The 1940 and 1950 series pay homage to each respective decade and consist of retro watches with specific design characteristics. Panerai also offers chronographs, GMT watches, manual watches, and automatic watches, as well as complicated models with a tourbillon. One watchmaking highlight is the Radiomir 1940 Minute Repeater Carillon Tourbillon GMT Oro Rosso with a GMT function, tourbillon, and minute repeater.

  • Panerai Luminor

    Panerai Luminor

  • Panerai Luminor Due

    Panerai Luminor Due

  • Panerai Radiomir

    Panerai Radiomir

Which movements does Panerai use?

Since 2005, Panerai has belonged to a select group of Swiss watch manufacturers that produce their own calibers. They had previously used calibers from other companies for their watches. Most were from the manufacturer ETA, part of the Swatch Group. The caliber Valjoux 7750 (without a chronograph function) and the manual caliber Unitas 6497 were frequently used. Today, Panerai produces a multitude of their own movements. Their repertoire includes simple manual calibers, chronograph calibers, and complicated movements with tourbillons and minute repeaters. Panerai's specialties are movements with long-lasting power reserves ; some lasting up to 10 days. Their first in-house caliber was the P.2002, which they presented in 2005. Their production facility has been located in the Swiss town of Neuchâtel since 2002.

How much do Panerai watches cost?

Prices for Panerai watches range from a few thousand to hundreds of thousands of euros. One of the most expensive models is the 18-karat red gold Panerai Radiomir 1940 Minute Repeater Carillon Tourbillon GMT. Thanks to its skeletonized in-house caliber P.2005/MR, you can view the tourbillon from both the front and back sides. The highlight of this model is its minute repeater, which you start with a push-piece at 8 o'clock. Three tiny hammers chime the hours, 10-minute intervals, and the individual minutes. If you want to enjoy this melodious watch, be prepared to spend over 300,000 euros.

You can purchase the Lo Scienziato - Luminor 1950 Tourbillon GMT for around 115,000 euros. This skeletonized watch is available in titanium or ceramic (without a minute repeater). If you're looking for an affordable entry into the world of Panerai watches, then the Luminor Base Logo Acciaio or the Radiomir Black Seal Logo Acciaio are good choices. Both cost around 3,500 euros new.

Panerai Watches Price Overview

Model Features Price (approx.)
Radiomir 1940 Minute Repeater Carillon Tourbillon GMT, Ref. PAM00600 Minute repeater, tourbillon, GMT, 4-day power reserve 300,000 euros
Lo Scienziato - Luminor 1950 Tourbillon GMT, Ref. PAM00578 Tourbillon, GMT, power reserve display, 6-day power reserve 115,000 euros
Luminor Submersible 1950 3 Days Automatic Bronzo, Ref. PAM00382 Bronze case, rotatable bezel, small seconds, date, 3-day power reserve 30,000 euros
Luminor Marina 8 Days Oro Rosso, Ref. PAM00511 Red gold case, small seconds, 8-day power reserve 15,000 euros
Radiomir 3 Days Automatic Oro Rosso, Ref. PAM00573 Red gold case, small seconds, 3-day power reserve 16,000 euros
Luminor Submersible 1950 Carbotech 3 Days Automatic, Ref. PAM00616 Carbon case, small seconds, rotatable bezel, date, 3-day power reserve 15,000 euros
Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio, Ref. PAM00526 Flyback chronograph, regatta countdown, 3-day power reserve 12,000 euros
Radiomir 10 Days GMT Automatic Acciaio, Ref. PAM00323 GMT, date, small seconds, power reserve display, 10-day power reserve 8,500 euros
Luminor 1950 3 Days Acciaio, Ref. PAM00372 Hours, minutes, 3-day power reserve 6,300 euros
Luminor Submersible Automatic, Ref. PAM00024 Automatic, small seconds, date, rotatable bezel 5,500 euros
Luminor Marina 8 Days Acciaio, Ref. PAM00510 Small seconds, 8-day power reserve 4,700 euros
Luminor Marina Logo Acciaio, Ref. PAM01005 Small seconds, 56-hour power reserve 3,800 euros
Radiomir Black Seal Logo Acciaio, Ref. PAM00380 Small seconds, 56-hour power reserve 3,500 euros
Luminor Base Logo Acciaio, Ref. PAM00630 Hours, minutes, 56-hour power reserve 3,500 euros

Panerai Luminor and Its Iconic Crown-Protecting Bridge

The Luminor is, without a doubt, one of the most famous watches in the world. Its distinctive crown-protecting bridge is its main, distinctive feature. Most versions have a case diameter of 44 mm, making these diving watches the perfect fit for a larger wrist.

Standard versions are known as the Luminor Base Logo Acciaio and have only two hands to display the hour and minutes. New, they cost around 3,500 euros. Top Luminor Marina models made of 18-karat red gold with an 8-day power reserve (192 hours) cost around 15,000 euros new. You can purchase a new stainless steel Luminor Marina for much less, around 3,800 euros. If you want a model that runs for longer than a week before needing to be wound again, you should be prepared to spend around 4,700 euros for the 8-day version. The diving watch version is available new for around 5,500 euros.

You can purchase a pre-owned Luminor, such as a Base or Marina, for around 3,200 euros. Gold variants cost around 13,000 euros, while limited editions can cost over 20,000 euros. Panerai Luminors have the advantage that they maintain their value over the years.

  • Panerai Luminor Marina

    Panerai Luminor Marina

Panerai Luminor 1950: Retro Design

Watches from the Panerai Luminor 1950 collection were inspired by vintage watches that Panerai made for the combat divers of the Italian Marines in the mid-20th century. The watch that most closely resembles the original version is reference number PAM00372. It features a 47-mm stainless steel case, crown-protecting bridge, and a so-called sandwich dial. A sandwich dial is made up of two discs set on top of each other. The bottom disc contains luminous material while the upper disc has corresponding cutouts for the numerals and indices. This large timepiece is most suitable for bigger wrists, and its aged, dark brown calf leather strap emphasizes its retro design.

You can purchase new models with reference number PAM00372 for around 6,300 euros, while the prices for pre-owned models start at around 5,300 euros. One of the introductory models in this collection is the 44-mm Luminor Marina 1950 3 Days Automatic Acciaio (PAM00351). You can buy pre-owned models for less than 5,000 euros, while new versions cost about 5,700 euros.

Highlights of this series are intricate flyback or double chronographs. Regatta chronographs, which have a countdown function, are also available. The Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio (PAM00526) was made for yachtsmen and costs around 12,000 euros new. Pre-owned models are rare, seeing as the watch is still a relatively new model.

The Luminor Submersible 1950 3 Days Automatic Bronzo (PAM00382) is especially treasured by collectors. The bronze watch was introduced in 2011 as a limited edition with a run of 1,000 pieces. Within a very short time, the value of the watch had significantly increased. You should be prepared to spend around 30,000 euros on a pre-owned watch in good condition. This also applies to the watch's successor (PAM00507), which was introduced two years later. Panerai released the third version of this bronze watch in 2017, again limiting it to 1,000 pieces. Thus, it's quite likely that the value of this diving watch will increase quickly over the next few months.

Panerai Luminor 1950 Collection Highlights

  • Flyback and double chronographs
  • Models with ceramic or carbotech cases
  • Regatta chronographs with countdown functions
  • Power reserves lasting up to 10 days
  • Panerai Luminor 1950

    Panerai Luminor 1950

The Radiomir: Panerai's First Wristwatch

Panerai introduced the first Radiomir watches to the market in 1936. The timepieces were originally meant for the Marines. The design of current models is heavily reminiscent of the originals; they both have large cases ranging between 45 and 47 mm.

Above all, the Radiomir California 3 Days Acciaio (PAM00424) is a homage to the 1930s timepieces. The "California" in its name refers to its so-called California dial, which uses Roman numerals as hour markers on the top half and Arabic numerals on the bottom half. It also features a cushion-shaped case, an unprotected cone-shaped crown, and thin wire loop strap attachments. The Radiomir California is available for 4,800 euros pre-owned in very good condition; new, this retro watch costs around 5,400 euros. The 45-mm Radiomir Black Seal is a bit more affordable, costing only 3,500 euros pre-owned and 4,000 euros new.
 

  • Panerai Radiomir 8 Days

    Panerai Radiomir 8 Days

1940s Style Radiomir 1940

Panerai revised the Radiomir's case in the 1940s. Its predecessor's cushion-shaped case, as well as the thin wire loop strap attachments, were old news. The new version was 47 mm in diameter and had horn-shaped lugs for improved stability. The sandwich dial featured four Arabic numerals at 12, three, six, and nine o'clock. Panerai used stick indices for the remainder of the hour markers.

The current models in the Radiomir 1940 collection are reminiscent of diving watches from the 1940s. The case diameter ranges from 42 to 47 mm. The smallest versions are suitable as women's watches, especially those made of 18-karat red gold. One such model is the Radiomir 1940 Oro Rosso (PAM00513), which costs about 12,000 euros new. The 45-mm gold version (PAM00573), as well as the 47-mm gold version (PAM00515), are more suitable for men. Both cost around 16,000 euros.

One highlight of this collection is the Radiomir 1940 10 Days GMT Automatic Oro Rosso, which features a GMT function, automatic movement, power reserve, date display, and 24-hour display. Like its name suggests, the watch has enough energy to last 10 days after it's fully wound. You can purchase this timepiece for around 32,000 euros on Chrono24.

  • Panerai Radiomir 1940

    Panerai Radiomir 1940

Tradition Since 1860

The history of Panerai began in 1860, when Giovanni Panerai opened a small watchmaking workshop and school in Florence, Italy. However, because all original documents from this time were destroyed in a flood in 1966, it's difficult to reconstruct the company's exact history. What is known for sure, however, is that the company's sign bore the words Orologeria Svizzera (Swiss watchmaking) at the beginning of the 20th century.

Initially, the company focused on importing and selling Swiss watches from companies such as Jaeger-LeCoultre, Ulysse Nardin, Vacheron Constantin, and Rolex. In order to keep import taxes as low as possible, the watches were delivered as individual pieces. Once the components reached the workshop, they were reassembled and adjusted by professionals who had trained at Panerai's watchmaking school. The brand's customers included prominent, rich Florentines as well as the Italian royal family.

Working Together with the Italian Marines

The Italian military has belonged to Panerai's clientele since 1910, and initially, they delivered pocket chronographs. Between 1910 and 1914, Panerai worked on developing fluorescent devices together with Lieutenant Carlo Ronconi. Since the new luminous material was radium-based, it also glowed in the dark. The term Radiomir first appeared in 1916 on a French registered patent. The word is a combination of the Italian words radio (radium) and mira (sight). In the years following, Panerai delivered compasses, barometers, bathometers, underwater lamps, and other instruments to the Italian military.

Over the course of the 1940s, Panerai developed an unmistakable mark of their brand that remains iconic today: the half-moon crown-protecting bridge. This distinctive type of crown protection is still featured on today's Luminor models. The luminous material Luminor, made from tritium, was brand new at the end of the 1940s and replaced the radioactive material Radiomir.

Panerai's Success

Large and distinctive timepieces define the luxury watch manufacturer Panerai. Consistent designs and their crown-protecting bridge create a steadfast image that every watch enthusiast recognizes at first glance. The watches impress with their functionality and easy-to-read dials. They were inspired by the demands of the military and more recently, action stars such as Sylvester Stallone and Arnold Schwarzenegger have helped the watches achieve cult status. The company received new financial resources after joining the Richemont Group in 1997. Thanks to these funds, doors were opened to new marketing and technological development possibilities that led to Panerai's first in-house calibers. Today, the Radiomir and Luminor models are no longer pure military watches: They're beloved by city dwellers, creative minds, star cooks, and managers of all kinds.

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