Heuer
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Chrono24 Magazine: News and Perspectives From the Watch Industry
The Best for $24,000 in 2024: Sebastian’s Perfect Watch Collection
The best for $24,000: Chrono24 is kicking off a new series, as each of our contributors takes you on a journey through their perfect watch collection. These are their personal favorites, and who knows? Maybe your next favorite is on the list too!
Sebastian Swart
6 minutes
What are the biggest price determinants for watches?
More than $200,000 for a stainless steel Patek Philippe Nautilus, $17 million for Paul Newman’s old Rolex Daytona, thousands for rare vintage watches from manufacturers no one had even heard of up until recently: Prices for coveted modern luxury watches and rare vintage models skyrocketed over the past few years. In some cases, this has led to almost absurd prices that are far from rational and really hard to wrap your head around.
Sebastian Swart
8 minutes
Do you have any questions?
TAG Heuer is a luxury watch brand. The Swiss company was founded in 1860 and is known for combining first-rate technologies with exclusive designs. TAG Heuer's portfolio consists of both elegant and sporty timepieces.
Certain vintage models like the Heuer Autavia are popular with collectors and are likely to hold their value or even appreciate in value. The watches in TAG Heuer's current collection are generally considered to have a lower value stability; prices on the secondary market are usually lower than the MSRP.
TAG Heuer was founded by Edouard Heuer in Saint-Imier, Switzerland in 1860. Today, the brand's headquarters are in La Chaux-de-Fonds, Switzerland. TAG Heuer has belonged to the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton, since 1999.