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TOP
Rolex GMT-Master II Yellow Gold Pepsi Gem Bezel 116748SARU
$97,999
Free shipping
Verified Dealer
211
US
TOP
Rolex GMT-Master II Pepsi Stainless Steel Jubilee Bracelet
$17,750
Free shipping
Verified Dealer
53
US
TOP
Rolex GMT-Master II 40mm Pepsi
$17,950
Free shipping
Verified Dealer
23
US
TOP
Rolex GMT-Master II Jubilee Bracelet Pepsi
$17,950
Free shipping
Verified Dealer
63
US
Rolex GMT-Master II White Gold Pepsi Blue Dial - 2018 Unworn
$53,311
Verified Dealer
UK
Rolex "Pepsi" GMT TROPICAL Gilt Dial Vintage 1966
$31,500
Verified Dealer
6
US
Rolex GMT-Master II Pepsi Vintage Oyster Steel 16710T
$9,899
Verified Dealer
36
US
Rolex GMT-Master II Jubilee Bracelet Pepsi 126710BLRO
$17,399
Free shipping
Verified Dealer
67
US
Rolex GMT-Master II 126719 BLRO 18K White Gold Blue Dial Pepsi...
$40,659
Free shipping
Verified Dealer
30
US
Rolex GMT-Master "Pepsi" 1675
$11,450
Free shipping
Verified Dealer
651
US
Rolex 1967 GMT-Master MK1 Long E Black Dial Nicely Faded Pepsi...
$20,000
Verified Dealer
11
US
Rolex 1675 Vintage Pepsi GMT Master "Long E" Dial c. 1972 (32790)
$16,900
Verified Dealer
384
US
Rolex GMT-Master II 126710BLRO Pepsi New 2019 Complete
$17,399
Free shipping
Verified Dealer
10
US
TOP
Rolex Gmt Master II Pepsi 126710 Blro Jubilee Ceramic Bezel...
$18,999
Verified Dealer
104
US
Rolex GMT-Master II Pepsi Stainless Steel Black Bezel 16710
$9,399
Verified Dealer
36
US
Rolex GMT-Master II White Gold Pepsi Bezel 40MM Watch 116719BLRO
$49,499
Free shipping
Verified Dealer
211
US
Rolex GMT-Master II Steel Red/Blue Pepsi Bezel Black Dial Mens...
$10,800
Verified Dealer
115
US
Rolex GMT-Master II 116719 BLRO 18K White Gold Blue Dial Pepsi...
$39,629
Free shipping
Verified Dealer
30
US
Rolex GMT-Master II "Pepsi" 126719BLRO
$46,950
Free shipping
Verified Dealer
651
US
Rolex 1970 Vintage GMT-Master MK1 Dial Creamy Markers Pepsi
$23,000
Verified Dealer
11
US
Rolex GMT-Master 16750 Pepsi Bezel Black Dial 1987
$10,500
Verified Dealer
41
US
Rolex GMT-Master II PEPSI 126710BLRO
$17,500
Free shipping
Verified Dealer
209
US
Rolex : GMT-Master II 'Pepsi' : 16710 : Stainless Steel :...
$13,340
Verified Dealer
451
US
Rolex GMT-Master Pepsi Coke Vintage Swiss only dial 16700
$11,199
Verified Dealer
36
US
Rolex GMT-MASTER II Stainless Steel Red & Blue Pepsi Bezel 126710
$17,999
Free shipping
Verified Dealer
211
US
Rolex GMT Master I Pepsi 16700 Jubilee Bracelet - LC100
$13,279
Verified Dealer
1077
DE
Rolex GMT Master II 16710 U Serial Pepsi RSC Serviced
$11,819
Free shipping
Verified Dealer
30
US
Rolex GMT Master II "Pepsi" 116719BLRO
$47,950
Free shipping
Verified Dealer
651
US
Rolex Pepsi GMT-Master II New Old Stock Collectors Set Unworn
$24,500
Verified Dealer
11
US
Rolex GMT Master 16750 PEPSI SERVICE PAPERS 1985
$13,281
Free shipping
Verified Dealer
247
GR
Rolex GMT-Master II Pepsi 16710T
$9,757
Free shipping
Verified Dealer
209
US
Rolex GMT-Master II Pepsi Steel Black Dial Automatic - New B/P
$18,599
Free shipping
Verified Dealer
95
US
Rolex GMT-MASTER II Steel Red & Blue Pepsi Bezel 126710BLRO
$19,999
Free shipping
Verified Dealer
211
US
Rolex NEW GMT-Master II Steel & Ceramic “Pepsi” Watch Box &...
$21,500
Verified Dealer
115
US
Rolex GMT Master II 16710 K Serial Pepsi Insert Box & Papers
$12,334
Free shipping
Verified Dealer
30
US
Rolex GMT-Master II "Pepsi" 16710
$11,450
Free shipping
Verified Dealer
651
US
Rolex GMT master II pepsi 126710 blro Jubilee Ceramic uwnorn
$17,499
Verified Dealer
US
Rolex GMT-Master II Steel Pepsi 126710BLRO
$19,950
Verified Dealer
68
UK
Rolex - GMT-Master II Pepsi
$20,604
Verified Dealer
102
SE
Rolex GMT-Master Pepsi Patina Vintage 1964 "Tropical Gilt Marble"
$52,000
Verified Dealer
81
US
Rolex GMT-Master II White Gold Pepsi Blue/Red Ceramic Bezel 2016
$31,550
Verified Dealer
147
US
Rolex Gmt Master 40mm Blue Red Pepsi Bezel Mens Watch 16700 Box
$11,990
Free shipping
Verified Dealer
307
US
Rolex GMT-Master II 18k White Gold Ceramic Pepsi Bezel Red & Blue
$32,995
Verified Dealer
332
US
Rolex GMT-Master II--126710BLRO--PEPSI--04-2019--LC-EU--NEW--
$19,133
Verified Dealer
32
NL
Rolex GMT-Master "Pepsi" 1675
$11,350
Free shipping
Verified Dealer
651
US
Rolex GMT-Master II Jubilee Bracelet Pepsi
$17,600
Free shipping
Verified Dealer
63
US
Rolex GMT-Master II Pepsi 126710BLRO
$17,149
Free shipping
Verified Dealer
13
US
Rolex GMT Master II Pepsi Blue/Red Bezel Steel Black Dial Jubilee
$18,495
Free shipping
Verified Dealer
40
US
Rolex GMT-Master II Pepsi STICK-ERROR Dial Unpolished RSC
$22,000
Verified Dealer
81
US
Rolex GMT-Master 16750 Pepsi Bezel 8 Million Serial SS Oyster
$13,000
Verified Dealer
6
US
Rolex Gmt Master Ii Blue Red Pepsi Bezel Steel Mens Watch 16710
$12,590
Free shipping
Verified Dealer
307
US
Rolex GMT-Master II 18k White Gold Ceramic Pepsi Bezel Blue Dial
Price on request
Verified Dealer
332
US
Rolex RARE PAPERS Rolex GMT-Master Pepsi Blue Red Patina 16750...
$12,992
Free shipping
Verified Dealer
297
US
Rolex GMT Master "Pepsi" 16700
$12,450
Free shipping
Verified Dealer
651
US
Rolex 2018 Rolex GMT-Master II Pepsi Black 18K White Gold 40mm...
$29,794
Verified Dealer
328
US
Rolex Gmt Master 1675 Pepsi Red And Blue 1970 Mint Original Dial
$17,995
Free shipping
Verified Dealer
104
US
Rolex GMT Master 16700 Red Blue Pepsi Faded Bezel Watch...
$12,500
Verified Dealer
14
US
Rolex GMT-Master I / 1 Red-Blue Pepsi Quick Set Date
$12,000
Verified Dealer
81
US
Rolex GMT-Master II Pepsi Jubilee 126710 BLRO 2019 BNIB UNWORN...
$17,500
Verified Dealer
6
US
Rolex Gmt Master Ii 3 Coke Pepsi Black Bezel Inserts Mens...
$12,990
Free shipping
Verified Dealer
307
US
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Rolex Pepsi: The Legendary GMT-Master with a Blue and Red Bezel

Rolex introduced the red and blue bezel on the Rolex GMT-Master now commonly known as the "Pepsi." It quickly became one of the Swiss luxury watch manufacturer's most beloved models, not least of all due to its high quality and second time zone.

Reasons to Buy a Rolex Pepsi

  • High brand recognition thanks to its unique red and blue "Pepsi" bezel
  • In-house caliber with a second hour hand to display another time zone
  • GMT-Master II with a third time zone and a black and red "Coke" bezel
  • Available with a red and blue Cerachrom bezel and 18-karat white gold case since 2014

Rolex Pepsi – The GMT-Master with a Cult Following

In the mid-1950s, the American airline Pan American World Airways (Pan Am) needed a watch with a second time zone. Rolex created the GMT-Master (GMT standing for Greenwich Mean Time) for the airline in 1954. The watch features a bidirectional 24-hour bezel and a second hour hand. The second hour hand makes one full rotation per day and displays another time zone in conjunction with the bezel. This feature is ideal for pilots, businessmen, and politicians.

The "Pepsi watch" has a red and blue bezel, which earned it its nickname, as the Pepsi logo uses the same color combination. The bicolor bezel has a practical use: The red half symbolizes day while blue represents night. One glance is enough to differentiate between night and day in the second time zone. The first GMT-Master II, introduced in 1985, featured a red and black bezel. Therefore, it's nicknamed the "Coke watch".

How much does a Rolex Pepsi cost?

Model Price (approx.) Production period Features
GMT-Master Ref. 6543 43,200 USD 1954-1959 Bakelite or aluminum bezel, no crown protector
GMT-Master Ref. 1675 32,500 USD 1959-1980 Calibers 1565 and 1575, crown protector
GMT-Master Ref. 16750 11,000 USD 1981-1988 Caliber 3075 with stop-seconds mechanism and Quickset date
GMT-Master II Ref. 16710 13,000 USD 1989-2007 Calibers 3185 and 3186, sapphire glass
GMT-Master II Ref. 116719 BLRO 32,500 USD 2014-present 18k white gold, Cerachrom bezel, Triplock crown

Detailed Price Information

Across the 60-year production period, Rolex released the GMT-Master in a variety of colors. However, the combination of a black dial with a blue and red bezel remains the most popular among Rolex fans and collectors. Early models, such as the first GMT-Master with the reference number 6542 and its successor, the ref. 1675, are especially highly coveted. The former was only manufactured from 1954 to 1959 and lacked a crown protector. In the beginning, its bezel was still made of plastic Bakelite, which tended to break and was quickly replaced by aluminum. Plan to spend around 43,200 USD on a ref. 6542 in good condition.

Its successor model with the reference number 1675 was part of the Rolex catalog for more than 20 years and is one of the most sought-after Pepsi models today. Unlike its older sister model, it features a crown protector and was outfitted with the caliber 1565, which was later replaced by the caliber 1575. Depending on its condition, plan to spend between 14,900 and 32,500 USD on one of these watches. Rolex introduced the GMT-Master with the reference number 16750 in 1981. It was powered by the caliber 3075, which provided it with a stop-seconds mechanism and a Quickset function for the date. It also had improved water resistance – from this model on, all GMT-Masters were water resistant to 100 m (10 bar, 328 ft). Set aside around 11,000 USD for a never-worn piece from this series. Pre-owned models are slightly less expensive at about 10,500 USD.

New and Improved: Caliber 3085, Sapphire Glass, and a Third Time Zone

Only a few years later, Rolex added the GMT-Master II with the reference number 16760 into the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't technically considered a Pepsi, but rather a Rolex Coke. Nevertheless, it brought with it certain features that would also be significant for future Pepsi models. For example, the caliber 3085 made it possible to display three time zones at once. In addition, Rolex provided this watch with a larger crown protector and replaced the Plexiglass with sapphire glass . You can get a "Fat Lady" in fine condition for around 9,700 USD.

The next stage in its evolution followed in 1989, with the reference number 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This watch is markedly thinner than the "Fat Lady" and came with neither the Pepsi nor the Coke bezel. Instead, it came with a blue and black Batman bezel, a reddish brown root beer bezel, or a black bezel. These watches were also the first to use SuperLuminova as the luminous material instead of tritium. You can purchase a pre-owned model in good condition starting at about 9,000 USD. Never-worn pieces start around 13,000 USD.

In 2014, Rolex rereleased a GMT-Master II with a Pepsi bezel, which can be found under the reference number 116719 BLRO. This model is only available with an 18-karat white gold case . What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a so-called "maxi dial" with enlarged, glow-in-the-dark indices. The chronometer-certified caliber 3186 with a Parachrom hairspring ticks away inside this watch. One of these watches costs about 32,500 USD new and 30,200 USD in very good condition. In 2018, Rolex began offering this timepiece with a blue maxi dial instead of the previous black dial. This new model is priced at 41,200 USD.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a blue and red Cerachrom Pepsi bezel (ref. 126710BLRO) to their catalog. In addition to the material and slightly altered case design, the watch manufacturer also made changes on the inside of this model. It is now powered by the in-house caliber 3285, which comes with their patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only unaffected by magnetic fields, but also much more efficient. The Jubilee bracelet made of so-called "Oystersteel" stainless steel is also new. This GMT-Master II in stainless steel was released in spring 2018 for a price of 10,400 USD.

An Additional Timezone

If you frequently travel through different time zones, you already appreciate the advantages of a GMT watch. In no time at all, you can know what time it is in a second time zone thanks to the 24-hour bezel and second hour hand. Wearers frequently set this to their home time. The three traditional hands for hours, minutes, and seconds display the local time. The bicolor Pepsi bezel helps you differentiate between night and day. Therefore, you always know the perfect time to make a phone call home.

Reading the second time zone using the 24-hour bezel is fast and easy. The bezel has 24 markers that correspond to the 24 time zones. You can set the bezel with a few turns (clicks) to any time zone in the world. The only requirement is that the hour hand is set to Greenwich Mean Time in London. For example, when it's 14:00 (2:00 PM) in San Francisco, the GMT hand points to 22:00 (10:00 PM) on the bezel, which is set to zero. The time difference between London and San Francisco is eight hours. If you're in Central Europe and want to know how late it is in San Francisco, then you turn the bezel eight clicks to the right. If you want to know what time it is in a time zone east of GMT, then you have to turn the bezel to the left. To tell the time in Moscow, you turn the bezel left three times. For Hong Kong, you turn it eight times to the left.

Since the introduction of caliber 3085 in the GMT-Master II, you can set two time zones without turning the bezel. First, you unscrew the crown counterclockwise. Then, you pull it into the second position, where you can set the hour, minute, and 24-hour hands. You can set the local time, or the central hour hand, with the crown in the first position. The hand jumps from hour to hour. You can also set the date in this position.

Rolex Pepsi and the Proven Oyster Design

The Rolex Pepsi is a member of the Oyster sports watch collection. With its distinctive red and blue bezel, the Pepsi is one of the most striking GMT-Master models. Watches such as the Submariner, one of the first diving watches in the world, have also become watch icons.

Just as distinctive are the green Submariner models, also known as the "Hulk" or "Kermit." The Hulk features a green dial and bezel, while the Kermit only has a green bezel. The Pepsi and the Submariner both have 40-mm Oyster cases and three-piece link Oyster bands . Due to safety reasons, the Submariner's bezel can only be turned counterclockwise. Divers use the bezel to keep an eye on their dive time. The first 15 minutes have individual minute graduations. Altogether, the bezel covers a time span of 60 minutes.

The Rolex Daytona, the Swiss manufacturer's chronograph, is the perfect stopwatch. It has a diameter of 40 mm. The bezel features a tachymetric scale so you can determine speed over certain distances. The small seconds is located at six o'clock, the 30-minute counter at three o'clock, and the hour counter at nine o'clock. The Daytona is available in stainless steel, bicolor (stainless steel and yellow gold), or in solid yellow, white, or Everose gold. There is also a solid platinum model, which has a Cerachrom bezel. This type of bezel has been used with the stainless steel models since 2016.